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Exploring MarTech for Home Builders

As we progress technologically, it’s easy to get lost in the sea of digital products that claim to make your life easier. We often reach for the bright, shininess of newly available MarTech without considering all the factors involved.  In...

Meredith’s Metrics: Home Builder Website Traffic Cooling

For this month’s installation of Meredith’s Metrics, we took a look at home builder website data and digital marketing analytics across the country. At Meredith Communications, we actively engage with approximately 70 – 75 home builder websites per month. Upon...

The Art of Creating Core Memories – April BTH Recap

In our most recent Builder Town Hall, we had the pleasure of sitting down with Director of Sales Training for K.Hovanian® Homes, Cory Charles to discuss how to achieve and maintain excellence in the home sales and marketing industry.  Cory—40...

Meredith’s Metrics: Understanding Website Traffic Trends

We are excited to introduce our newest Builder Town Hall segment: Meredith’s Metrics! Join us as Meredith breaks down data trends into patterns that you can use to tackle the world of digital marketing. This week, we will take a...

The 5 C’s of Going for Gold

Following the announcement of Builder Town Hall as this year’s Gold Award Winner for the Best Professional Development Series, we decided to dive deeper into what makes a successful award winner.  We invited a panel of distinguished guests to join...

Builder Town Hall Brings Home the Gold at 2022 Nationals

It is with great excitement that we announce Meredith Communications as an award winner for the 2022 National Sales and Marketing Awards. This year, Builder Town Hall was recognized as the Gold Award Winner for the Best Professional Development Series. ...

How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part II

September Builder Town Hall special guest Dave Cooper and host Meredith Oliver shared so many tips on video creation and content we needed two blogs to cover all of the content. Part I summarized key video marketing statistics and video...

How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part I

  We’ve just wrapped up our September Builder Town Hall, and it was a blast!  We welcomed special guest Dave Cooper to share some tips on video creation and live streaming to help all of you up your digital home...

August Builder Town Hall Recap, Part II: Shining a Light on Marketing Innovation

The August Builder Town Hall was a lively event with a ton of valuable information shared warranting two blogs to cover it all. In the first post (8 Key Takeaways from the August Builder Town Hall), we summarized the key...

8 Key Takeaways from the August Builder Town Hall (Part I)

  The August Builder Town Hall event was a smashing success. We shared valuable tips, strategies, and best practices with our builder community – ones you can implement immediately to boost sales and improve customer satisfaction. The Summer Camp theme...

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Slow Home Buying Markets Raise the Marketing & Sales Bar

When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...

The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing

| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...

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