Home »
Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain times is one of the best ways...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...
When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | Privacy Policy | Copyright 2026 | Client Content Request Form
