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Marketing Mondays

Home Builder Marketing & Sales

Homes.com Launches New Website

Homes.com launched a new website with cool new features! Check out this excerpt from the press release, then head on over to their website to learn more! “Homes.com launched a completely new website with a series of industry-first features that make...

Marketing Mondays

All Home Builder SEO is Local SEO

Meredith was featured on the Lasso CRM blog! She discussed how all home builder SEO is local SEO and how to set up your home building business for local search success. You’ve put a lot of time, effort, and expertise...

Marketing Mondays

Email Marketing – Follow-up, Etiquette, and a Checklist

Good online lead programs have a well-crafted work flow process to follow-up on leads and convert them to an onsite appointment. The length and intensity of the follow-up process is determined by the type of product sold, the characteristics of...

Marketing Mondays

Is Your Website’s Call to Action Effective?

Using both text and graphics that compel visitors to call, click, check out more of your products, or come by your office is called a Call to Action. Websites are active sales vehicles if they ASK visitors to engage. In...

Marketing Mondays

What Is Your Website Experience Like?

Experience refers to the degree a website entices visitors to interact online. Providing a great experience doesn’t mean you need to spend a fortune on design bells and whistles for the sake of being cool. Whatever bells and whistles you...

Marketing Mondays

How Functional Is Your Website?

Functionality refers to the technical performance of the website. Visitors have little patience for slow downloads, broken links, and error messages. At least once a month, complete a functionality review of your website. Click on every button, link, and multimedia took...

Home Builder Marketing & Sales

How Easy Is Your Website to Navigate?

In The Click Power System, I provide a roadmap to a successful sales and marketing strategy. It’s built on five building blocks for success, the first of which being your website. Your website includes things like your content, your design, and also...

FANtastic Marketing Tips

Website Design Checklist – How Does Yours Rank?

Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...

FANtastic Marketing Tips

Content Checklist – Make Your Website Wow

As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...

Home Builder Marketing & Sales

Click Power: Building Block #4 – Measure Results

This week week we’re discussing Building Block #5 in The Click Power System™ – measuring results. Building Block #1 is your website, Building Block #2 is driving traffic to your website, Building Block #3 is online lead follow-up, and Building Block #4 is the...

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Digital Marketing

Our Top Three Digital Marketing Articles | October 17

In this week’s digital marketing article roundup, I’m sharing some of the latest tech developments that you should keep on your radar – like 3D photos on Facebook and voice-activated tech. It’s always fun to learn what’s new on the...

Home Builder Marketing & Sales

Carothers Executive Homes Launches New Website

Meredith Communications is pleased to announce the launch of Carothers Executive Home Sites new website. This site was designed to showcase the homes offered by the builder and provide information on neighborhoods with available homes or homesites. The first thing...

Career Advice

Guest Post | Don’t Get Caught in the Middle of a Buyer’s Relationship

Today, please welcome Noelle Tarabulski from Builder Consulting Group to the Meredith Communications’ blog. She’s discussing disputes you might face during the home building process, especially marital disputes. It may feel overwhelming, and you might be confused on how to...


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