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Marketing Mondays

Career Advice

Be B.O.L.D.: Sales & Marketing in Uncertain Times

Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain times is one of the best ways...

Home Builder Marketing & Sales

Homes.com Launches New Website

Homes.com launched a new website with cool new features! Check out this excerpt from the press release, then head on over to their website to learn more! “Homes.com launched a completely new website with a series of industry-first features that make...

Marketing Mondays

All Home Builder SEO is Local SEO

Meredith was featured on the Lasso CRM blog! She discussed how all home builder SEO is local SEO and how to set up your home building business for local search success. You’ve put a lot of time, effort, and expertise...

Marketing Mondays

Email Marketing – Follow-up, Etiquette, and a Checklist

Good online lead programs have a well-crafted work flow process to follow-up on leads and convert them to an onsite appointment. The length and intensity of the follow-up process is determined by the type of product sold, the characteristics of...

Marketing Mondays

Is Your Website’s Call to Action Effective?

Using both text and graphics that compel visitors to call, click, check out more of your products, or come by your office is called a Call to Action. Websites are active sales vehicles if they ASK visitors to engage. In...

Marketing Mondays

What Is Your Website Experience Like?

Experience refers to the degree a website entices visitors to interact online. Providing a great experience doesn’t mean you need to spend a fortune on design bells and whistles for the sake of being cool. Whatever bells and whistles you...

Marketing Mondays

How Functional Is Your Website?

Functionality refers to the technical performance of the website. Visitors have little patience for slow downloads, broken links, and error messages. At least once a month, complete a functionality review of your website. Click on every button, link, and multimedia took...

Home Builder Marketing & Sales

How Easy Is Your Website to Navigate?

In The Click Power System, I provide a roadmap to a successful sales and marketing strategy. It’s built on five building blocks for success, the first of which being your website. Your website includes things like your content, your design, and also...

FANtastic Marketing Tips

Website Design Checklist – How Does Yours Rank?

Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...

FANtastic Marketing Tips

Content Checklist – Make Your Website Wow

As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...

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Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

Advertising

Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...

Advertising

Registration is Open for the Home Builder Growth Summit

Registration is now open for the Home Builder Growth Summit (HBGS)! The HBGS is a 1-day virtual summit on November 10, 2020, hosted by Meredith Communications, a digital marketing and sales strategy agency in Raleigh, NC. Thank you to our...


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