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ROOMKEY: FANtastic Marketing or a Marketing Fail?

I travel a lot. It comes with the nature of my business. While there are days—even weeks—that are squished together and completely hectic, I thoroughly enjoy the opportunity to get out of my front door and into another part of...

Advertising

FANtastic Marketing Don’t: The Victoria’s Secret Fashion Show

Are you a business owner? Then you probably have goals in mind when it comes to your organization. Goals that go a little something like this: Discover which marketing trends and tactics will give me the biggest ROI Grow my...

Advertising

Are You Marketing Your Warranty Coverage?

As a homebuilder you know that your new construction homes have many advantages over pre-existing homes. A few of the advantages are obvious: customization, newer and better construction materials, and open concepts not often seen in older homes. But a...

Advertising

Building Homes for Future Buyers

Studies show that millennials are more likely to purchase a home than people in other generations within the next year. Great, you may be thinking. How does this affect me? As it turns out, a whole lot if you’re in...

Advertising

Experience Ad Campaign Success with These 3 Tips

In the home building industry, like many other industries, advertising is essential to showing potential customers what you’ve got. But an advertising campaign needs to be properly managed if you really want it to hit home! And that’s why working...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...

Advertising

Paid Searches: How They Work And Why You Should Care

Which is better, SEO or Paid Search? This is a question asked over and over by our clients. And the answer is simple: It really depends on your goals. If you want a fast, easy, DIY option, then Paid Search...

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Apps

Five Apps To Keep Your Remote Team Organized

So your team has made the move to working virtually. Thanks a lot, COVID-19! Working remotely from a home office is likely new to many of your team members and on top of some are juggling homeschooling kids while work...

Content Marketing

Do’s and Don’ts of Content During Crisis

Over the past week, we’ve talked to several of you who are struggling with your social media channels and blogs in the midst of everything that is happening. Is it appropriate to keep posting? How do you acknowledge what is...

Home Builder Marketing & Sales

Marketing Pro of the Month: Jennifer Walsh

Meredith Communications is proud to share our March Marketing Pro of the Month: Jennifer Walsh with Pacific Lifestyle Homes & Garrette Custom Homes! We are honored that Jennifer offered to share a few tips, tricks, and secrets with us—and our...


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Phone: 866-227-9769
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