AI Is Your MVP Part 3: From Tool to Infrastructure – How Builders Train and Deploy AI Without Chaos
| Part 3 of 3 | Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She was trained. Coached. Supported....
AI Is Your MVP Part 2: CRM, Canva & The Integrated Sales Stack
| Part 2 of 3 | Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...
AI Is Your MVP Part 1: Integrating AI + CRM
| Part 1 of 3 | Years ago, I walked into Nordstrom to buy a bra and met Wendy, the Nordstrom Lingerie Specialist. (Now I have your attention!) After introducing herself and asking for my name, she started with, “Meredith,...
Unlock the Future of New Home Sales & Marketing with Meredith Oliver at IBS 2025
As the 2025 International Builders’ Show (IBS) approaches, we are excited to announce that Meredith Oliver, founder and Chief Digital Marketing Strategist of Meredith Communications, will present two insightful educational sessions designed to empower homebuilding industry leaders with innovative sales...
Four Major Takeaways from IBS 2024: March 2024 BTH Recap
Phew! The International Builders’ Show was quite a whirlwind! From reconnecting with old colleagues to soaking up endless knowledge from the best of the best to celebrating successes throughout the industry, this year was packed full of positive energy and...
Builder Town Hall Is Coming to IBS 2024
Watch out! Builder Town Hall is coming to the International Builders’ Show for the first time! Join us on February 28 from 10:15 — 11:15 am for a LIVE and UNPLUGGED edition of your favorite award-winning program: Marketing 2024: Ignite...
Turn Your Knowledge Into Habit: Improve Your Return On Investment from Builders’ Show
Wow! What a year for the International Builders’ Show (IBS). The energy was electric. The knowledge was ripe and ready for the picking. And the people, as always, were hungry to learn. With 200,000 people in attendance throughout the...
