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Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I

  We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...

Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...

Registration is Open for the Home Builder Growth Summit

Registration is now open for the Home Builder Growth Summit (HBGS)! The HBGS is a 1-day virtual summit on November 10, 2020, hosted by Meredith Communications, a digital marketing and sales strategy agency in Raleigh, NC. Thank you to our...

Builder Growth Virtual Summit

Meredith Communications is excited to announce the upcoming virtual summit, The Builder Growth Summit on November 10th. This is the first and only virtual homebuilding industry event this year where you will learn how to GROW your business, GROW your...

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Slow Home Buying Markets Raise the Marketing & Sales Bar

When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...

The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing

| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...

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