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Email Marketing

Content Marketing

Email and SMS: A Powerful Combination

Email marketing has long been an effective marketing tool for today’s businesses. But as users become better at filtering out unwanted messages, marketers must find new ways to engage existing and future customers. Many successful businesses now use SMS text...

Email Marketing

How to Use Facebook to Build Your Real Estate Subscriber List

When it comes to marketing your real estate business, the money really is in the list. Your email list of subscribers, that is. A dedicated list of fans and clients is the most important asset any business can have. Your...

Email Marketing

Improving Real Estate Relationships with Sidekick

One of our main goals at Creating WOW is to bring you tools that will help you build your business.* In this post we are highlighting Sidekick an email marketing product by HubSpot. One of the frustrating things about sending an...

Blogging

How Car Dealers Can Use Retargeting to Drive More Sales

Imagine the impact on your car dealership’s bottom line if you could recapture the attention of visitors to your website who leave without taking action. It’s been said that only 2 percent of web traffic converts on its first visit....

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Dealer Marketing

5 Email Marketing Tips for Car Dealerships

Tired of hearing how you need to be on Facebook or LinkedIn to drum up business for your car dealership? Get over it. You DO need to be active on those social networking sites.  But there’s an even better way...

Email Marketing

How Twitter Can Help Plan Your Email Marketing

Written by Meredith Oliver Do you get frustrated trying to figure out when you should email your company’s newsletter or launch an email marketing campaign to get the best response?  It’s not just figuring out which day of the week...

Email Marketing

How to Turn a “Cold Call” into a Warm Lead with Email

  Written by Meredith Oliver Few sales people truly enjoy making cold calls on the telephone. If you’re one of those people, you can still target prospects for your business with a carefully crafted email message.  Your first step is...

Email Marketing

How to Get Leads to Call You Back

  Written by Meredith Oliver Now that we’re well into the second quarter of 2013, how successful have you been at getting prospects to call you back? There’s still time to get this year off to a roaring start. Here...

Email Marketing

Follow-Up is a Marathon Not a Sprint

  Written by Meredith Oliver Have you ever run a marathon? Not many people do. In fact, only one-half of one percent of the U.S. population has ever run that 26.2 mile distance. (Source: Runners World, Everyday Health). There are...

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Digital Marketing

Our Top Three Digital Marketing Articles | October 17

In this week’s digital marketing article roundup, I’m sharing some of the latest tech developments that you should keep on your radar – like 3D photos on Facebook and voice-activated tech. It’s always fun to learn what’s new on the...

Home Builder Marketing & Sales

Carothers Executive Homes Launches New Website

Meredith Communications is pleased to announce the launch of Carothers Executive Home Sites new website. This site was designed to showcase the homes offered by the builder and provide information on neighborhoods with available homes or homesites. The first thing...

Career Advice

Guest Post | Don’t Get Caught in the Middle of a Buyer’s Relationship

Today, please welcome Noelle Tarabulski from Builder Consulting Group to the Meredith Communications’ blog. She’s discussing disputes you might face during the home building process, especially marital disputes. It may feel overwhelming, and you might be confused on how to...


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