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Email Marketing

Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

Digital Marketing

Adding A Personalized Touch To Your Marketing

Marketing is good for business. And while word of mouth is still an excellent way to spread the news about your product or service, digital marketing is the fastest way to reach your audience. But how do you give it...

Content Marketing

Email and SMS: A Powerful Combination

Email marketing has long been an effective marketing tool for today’s businesses. But as users become better at filtering out unwanted messages, marketers must find new ways to engage existing and future customers. Many successful businesses now use SMS text...

Email Marketing

How to Use Facebook to Build Your Real Estate Subscriber List

When it comes to marketing your real estate business, the money really is in the list. Your email list of subscribers, that is. A dedicated list of fans and clients is the most important asset any business can have. Your...

Email Marketing

Improving Real Estate Relationships with Sidekick

One of our main goals at Creating WOW is to bring you tools that will help you build your business.* In this post we are highlighting Sidekick an email marketing product by HubSpot. One of the frustrating things about sending an...

Blogging

How Car Dealers Can Use Retargeting to Drive More Sales

Imagine the impact on your car dealership’s bottom line if you could recapture the attention of visitors to your website who leave without taking action. It’s been said that only 2 percent of web traffic converts on its first visit....

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Dealer Marketing

5 Email Marketing Tips for Car Dealerships

Tired of hearing how you need to be on Facebook or LinkedIn to drum up business for your car dealership? Get over it. You DO need to be active on those social networking sites.  But there’s an even better way...

Email Marketing

How Twitter Can Help Plan Your Email Marketing

Written by Meredith Oliver Do you get frustrated trying to figure out when you should email your company’s newsletter or launch an email marketing campaign to get the best response?  It’s not just figuring out which day of the week...

Email Marketing

How to Turn a “Cold Call” into a Warm Lead with Email

  Written by Meredith Oliver Few sales people truly enjoy making cold calls on the telephone. If you’re one of those people, you can still target prospects for your business with a carefully crafted email message.  Your first step is...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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