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When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
At the May 2025 Builder Town Hall, host Meredith Oliver delivered a fast-paced, insight-packed session focused on the real-world marketing moves builders can use right now to generate leads. Co-hosted by Kerry Mulcrone and Angela McKay and featuring guest Laura...
Looks like Christmas came early this year! As a holiday gift and a way to celebrate a phenomenal year of Builder Town Hall, we’ve compiled our top ten takeaways from this year’s Builder Town Hall meetings. Let’s look back at...
Q&A with Aleena Qureshi Name: Aleena Qureshi Title: Real Estate Agent with The Jim Allen Group, Coldwell Banker, HPW Social Media: @aleenarealtor Facebook: Aleena Qureshi Q: What drew you toward pursuing a career in social media? A: Social media is...
Check out these easy ways to use the power of contact to keep your leads hooked! We are all well acquainted with a busy inbox. The constant influx of emails from co-workers needing answers, businesses wanting a sale, and clients...
The August Builder Town Hall was a lively event with a ton of valuable information shared warranting two blogs to cover it all. In the first post (8 Key Takeaways from the August Builder Town Hall), we summarized the key...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...
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