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Minimize the Elephant

We can all see it. The massive gray elephant is looming in the corner, not-so-patiently waiting for somebody to invite it into the conversation.  Interest rates are on the rise, and buyers are taking notice. So now, as sales professionals,...

Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders

  As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall,  I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...

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Unleashing the Power of ChatGPT: Feb2024 BTH Recap

  As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both...

Get to Know Your Buyer: Jan 2024 BTH Recap

Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...

Builder Town Hall Is Coming to IBS 2024

Watch out! Builder Town Hall is coming to the International Builders’ Show for the first time! Join us on February 28 from 10:15 — 11:15 am for a LIVE and UNPLUGGED edition of your favorite award-winning program: Marketing 2024: Ignite...

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