AI Is Your MVP Part 2: CRM, Canva & The Integrated Sales Stack
| Part 2 of 3 | Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...
The Modern Marketer PowerPoint Slides
2023 NAHB IBS Webinar PowerPoint_MOliver_ModernMarketer_11-24 copy
Minimize the Elephant
We can all see it. The massive gray elephant is looming in the corner, not-so-patiently waiting for somebody to invite it into the conversation. Interest rates are on the rise, and buyers are taking notice. So now, as sales professionals,...
Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders
As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall, I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...
