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Lead Generation

Content Marketing

Kick Up Your CTAs

Call To Actions, more commonly known as CTAs, are things on your website or social media that urge people to act. For example, your “more information” button is a CTA. It encourages fans to take action and get more information, download something, or simply...

Content Marketing

Increase Content Engagement and Clicks With Tools You Already Have

Improving your website content engagement will help your site get a better rating in web searches. And that’s a good thing because it means you’ll ultimately bring more visitors to your page. But you may feel like increasing your click-through rate is too difficult....

Digital Marketing

Improve Foot Traffic To Your Model Home

Driving more foot traffic to your model home may seem daunting. Maybe it’s because traditional techniques don’t work as well as they used to. These days, you need to do more than bunker down for an all-week open house and...

Lead Generation

Increase Profitability With A Solid CRM Strategy

When you’re a small business, everyone tells you that in order to grow you need to put the customer first. And let’s face it. Without them, you wouldn’t have a business at all. But putting the customer (or FANS) first...

Digital Marketing

Beat Your Competition With These Three Marketing Secrets

Do you feel like you’re lagging behind the home builder competition? In today’s digital savvy world, you often only see the upside of people’s lives and businesses. So when you’re struggling to find new customers, it’s easy to convince yourself that...

Digital Marketing

Understanding The Buyer’s Journey Of Today

Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...

Blogging
hand drawn home and idea cloud

25 Topic Ideas For Your Homebuilder Blog

Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And many of these people may bookmark your website for...

Analytics
Computer with charts and analytics

Review Your 2018 Google Analytics With These 4 Tips

As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...

Home Builder Marketing & Sales

Toolbox Tuesdays: Benefits of Integrating Live Chat Into Your Website

At the heart of every website is the purpose of converting visitors into buyers. You’ve invested a lot of time and money to build your new home community. You know your homes have the best features and finishes, but you...

Guest Blogs

Guest Blog | What Gardening Has Taught Me About Lead Generation

Welcome to another Thoughtful Thursday! Every Thursday we feature a guest blogger. I’m only choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please drop us an...

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Insights

Content Marketing

5 Ways to Create FANtastic Content

Digital content is important to any business plan. However, to be successful, your content needs a regular refresh. That’s because you’re using it to draw people in—making them feel inspired so they come to believe in your business, and, ultimately,...

Meredith Communications News

Don’t Miss the 21st Century Building Expo and Conference This September 

The 21st Century Building Expo and Conference is the premier conference for home building professionals in North Carolina, South Carolina, Virginia, Georgia, and Tennessee. Boasting 2500+ attendees, 170+ exhibits, and 45+ seminars over three days, Meredith Communications is honored to be a part...

Branding

How to Tell a Story With Your Brand 

Here’s a fact that you probably know but aren’t always aware of. Stories are a big part of our lives. And no matter what type of story we like, the key to a great story is that it draws us in, holds our...


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