Writing a Novel Made Me a Better Marketer. Here’s What It Taught Me
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 3 AI has certainly made our lives as marketers easier. We can crank out content faster than ever, but I’ve noticed something interesting happening along...
Your Next Great Marketing Idea May Come From Outside Home Building
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
Slow Home Buying Markets Raise the Marketing & Sales Bar
When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
North Carolina Home Builders Association (NCHBA) Website Wins an Association of Excellence Award (AEA)
Flattering, to say the least… Meredith Communications’ client, North Carolina Home Builders Association (NCHBA), was awarded an Association of Excellence Award (AEA) by the National Association of Homebuilders (NAHB) for their website, designed, and developed by our hard-working team....
Doing Things Differently in Times of Crisis
Are you a planner? Is the “not knowing” of how things will play out with your business causing you real strife? You’re not alone! Times of crisis can be really scary for businesses—owners and employees alike. That’s because the more...
