Home Builder Marketing Has Changed Pt. 1: What Today’s Buyers Expect Before They Ever Visit Your Model
Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...
The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website
Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...
AI Is Your MVP Part 3: From Tool to Infrastructure – How Builders Train and Deploy AI Without Chaos
Part 3 of a 3-Part Series: Part 1 Part 2 Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She...
AI Is Your MVP Part 2: CRM, Canva & The Integrated Sales Stack
Part 2 of a 3-Part Series Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...
AI Is Your MVP Part 1: Integrating AI + CRM
Part 1 of a 3-Part Series Years ago, I walked into Nordstrom to buy a bra and met Wendy, the Nordstrom Lingerie Specialist. (Now I have your attention!) After introducing herself and asking for my name, she started with, “Meredith,...
Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”
When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...
Real Talk About Reels: How Builders Are Winning with Short-Form Video
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
Home Builder Website Launch: Dicharry Homes Builds a StoryBrand Experience with Catalyst
We’re thrilled to announce the launch of the new Dicharry Homes website, designed and developed by Meredith Communications on our proprietary Catalyst WordPress platform. From day one, Dicharry Homes knew their online presence had to reflect more than floor plans...
Home Builder Website Launch: Summit Homes Florida
We’re thrilled to announce the launch of a brand-new website for Summit Homes Florida, developed in partnership with Meredith Communications! Summit Homes Florida is a new home building company backed by over 100 years of experience in the housing...
AI + HI = Better Marketing: Why Ethical AI Use Creates Stronger Content
*** Written by Meredith. Edited by ChatGPT and Grammarly.*** If you’re a home builder marketer feeling conflicted about using AI to create content, you’re not alone. There’s a lot of noise online right now: hot takes, backlash, even moral panic...
