Our Blog
Home Builder Marketing & Sales
Home Builder Marketing & Sales
This week week we’re discussing Building Block #5 in The Click Power System™ – measuring results. Building Block #1 is your website, Building Block #2 is driving traffic to your website, Building Block #3 is online lead follow-up, and Building Block #4 is the...
This week week we’re discussing Building Block #4 in The Click Power System™ – the marriage of online and onsite. Building Block #1 is your website, Building Block #2 is driving traffic to your website, and Building Block #3 is online lead follow-up. Building...
If you’ve been following along the last couple of weeks, you know we’ve been chatting about The Click Power System™. It’s a roadmap to a successful sales and marketing strategy and it covers 5 building blocks for success. We’ve also discussed...
I previously discussed The Click Power System™. It’s a roadmap to a successful sales and marketing strategy that highlights five building blocks for success. The first – your website – is the foundation and most important element of your web marketing strategy....
Online marketing. What is it? When I use the term online marketing, I refer to the process of marketing your homes online. It is critical to understand that having a website is not the same as online marketing. Your website...
Selling homes online requires an engaging and interactive site to attract buyers and give them a sense of the space before they ever venture out to visit it. Meredith Communications took on this challenge for Landon Homes. This is our...
Social media is one of the best ways to reach potential home buyers. Facebook alone has millions of users. Effective social media posts help drive the right people to your website, and ultimately to taking a tour and, hopefully, buying...
The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...
I had the pleasure of moderating a Design Panel at the 2017 21st Century Builders Show and Paul was one of the panelists. His advice and commentary about modern home design made so much sense, I immediately invited him to be...
At the heart of every website is the purpose of converting visitors into buyers. You’ve invested a lot of time and money to build your new home community. You know your homes have the best features and finishes, but you...
Spam calls to cell phones can be an incredible nuisance, and they appear to be on the rise. In fact, last year, the Federal Trade Commission received more than 375,000 complaints each month about these types of annoying calls. While...
Using both text and graphics that compel visitors to call, click, check out more of your products, or come by your office is called a Call to Action. Websites are active sales vehicles if they ASK visitors to engage. In...
This week we have Lucy Hayhurst, a Licensed and Registered Dietitian/Nutritionist and the owner of Well Balanced Nutrition on the blog. She’s discussing how willpower is related to our health and what we can be doing to boost our willpower in...
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