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For Home Builders & Real Estate Agents

Home Builder Marketing Mondays | New Website Launch – Landon Homes

Selling homes online requires an engaging and interactive site to attract buyers and give them a sense of the space before they ever venture out to visit it. Meredith Communications took on this challenge for Landon Homes. This is our...

For Home Builders & Real Estate Agents

Five Social Media Tips for Homebuilders

Social media is one of the best ways to reach potential home buyers. Facebook alone has millions of users. Effective social media posts help drive the right people to your website, and ultimately to taking a tour and, hopefully, buying...

For Home Builders & Real Estate Agents

5 Reasons Why You Should Attend the International Builders Show

The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...

For Home Builders & Real Estate Agents

Guest Post | Why Drop Zones Aren’t About The Stuff

I had the pleasure of moderating a Design Panel at the 2017 21st Century Builders Show and Paul was one of the panelists. His advice and commentary about modern home design made so much sense, I immediately invited him to be...

For Home Builders & Real Estate Agents

Toolbox Tuesdays: Benefits of Integrating Live Chat Into Your Website

At the heart of every website is the purpose of converting visitors into buyers. You’ve invested a lot of time and money to build your new home community. You know your homes have the best features and finishes, but you...

#WhatWeDo

Home Builder Marketing Mondays: Level Homes Launches New Website

Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...

#FANtasticSelling

Guest Post | Why Your Opinion Doesn’t Count

You know him as a master closer, highly-skilled negotiator, and international keynote speaker. For me, he’s just JP. My road warrior buddy who always wow’s me and the audiences we are presenting to. John Palumbo is not only one of...

#WhatWeDo

Home Builder Marketing Mondays: Thompson Homes Launches New Website

Thompson Homes has been building homes in northwestern Kentucky for over 60 years, with a tradition of excellence that now extends into its third generation. As a family-owned company, they approach business differently than other builders – focusing on their...

Career Advice

Guest Post | New Home Salesperson Branding Tips

As I was brainstorming names for possible guest bloggers for our #ThoughtfulThursday column, Quint Lears immediately popped up in my mind. Quint is a new home salesperson and the founder of www.NewHomeSales.com. He is a devoted student of the home...

Career Advice

Guest Post: Why You Aren’t Selling More Homes

I can’t think of another sales and marketing expert who is also a “mom” to 2,500-pound steer named Elvis. I bet you can’t either. And, that’s why audiences love Leah Turner! Fun, smart, and super savvy, my friend Leah Turner...

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Digital Marketing

2018 International Builders’ Show Encore Webinar Series

The Best of the Best Programs From the 2018 IBS Meredith just presented at the 2018 International Builders’ Show (IBS) in Orlando! It’s the largest annual light construction show in the world. This year they welcomed over 60,000 registrants. There were more...

Small Business Marketing

Guest Post | Simplifying Your Sales and Marketing

Thanks to Mollie Elkman from Group Two for filming this wonderful guest blog! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

#WhatWeDo

Toolbox Tuesday | What is Event Tracking in Google Analytics?

Having an engaging website with interactive floor plans and great videos that show off your homes is only one part of selling homes. Another aspect is understanding where your website views are coming from and how prospective buyers are engaging...


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