What Can AI Do For YOU
It seems like everyone who’s anyone is talking about AI. Whether it’s whisperings in the halls at The International Builders’ Show or scrolling through articles upon articles on Facebook feeds, this new technology is the talk of sales and marketing...
Resource Links for March Builder Town Hall
Articles Referenced Atwater Brewery Unveils New Craft Beer Using AI Brian Manzullo, Detroit Free Press ChatGPT – “The Mansion Murders: A Crime Story in Three Different Styles” Richard Bliss How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits...
Mastering Builder MarTech: Q&A With Jennifer Walsh
As we continue to dive into the world of MarTech, we took this past Builder Town Hall to discuss how and why to smoothly implement new technology into your business. Jennifer Walsh of Pacific Lifestyle Homes and Garrette Custom Homes...
Mastering Home Builder MarTech: Q&A With Kalee Davis
In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...
Exploring MarTech for Home Builders
As we progress technologically, it’s easy to get lost in the sea of digital products that claim to make your life easier. We often reach for the bright, shininess of newly available MarTech without considering all the factors involved. In...
August Builder Town Hall Recap, Part II: Shining a Light on Marketing Innovation
The August Builder Town Hall was a lively event with a ton of valuable information shared warranting two blogs to cover it all. In the first post (8 Key Takeaways from the August Builder Town Hall), we summarized the key...
10 Zoom Tech Tips – How to Run a Flawless Virtual Meeting
Undoubtedly, one of the positives to come out of the pandemic has been the hastened adoption of digital productivity tools. Many companies may have had ideas and even plans for such rollouts but it was the global crisis that pushed...
Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II
The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...
5 Secrets for Maximizing Sales Conversions
2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...
Are You Doing One Of These Real Estate Photo Fails?
Virtual selling has never been more important than it is right now. And as someone who sells houses, you probably understand the importance of great visuals when it comes to capturing the attention of online home browsers. But here’s the...
