In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...
As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall, I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...
Did You Miss The Live Discussion On 7-7? Don’t worry! We’re now offering playbacks in the blog. 5 Secrets to Maximize Sales Conversions Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...
Did You Miss The Live Discussion On 5-12? Don’t worry! We’re now offering playbacks in the blog. How to be B.O.L.D. Part 3 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...
Did You Miss The Live Discussion On 5-5? Don’t worry! We’re now offering playbacks in the blog. How to be B.O.L.D. Part 2 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...
Did You Miss The Live Discussion On 4-28? Don’t worry! We’re now offering playbacks in the blog. How to be B.O.L.D. and Make Sales Happen Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...
Did You Miss The Live Discussion On 4-21? Don’t worry! We’re now offering playbacks in the blog. What’s Working Right Now To Sell Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are...
Did You Miss The Live Discussion On 4-14? Don’t worry! We’re now offering playbacks in the blog. How To Protect Your Backlog With Engaging Photos Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...
Did You Miss The Live Discussion On 4-7? Don’t worry! We’re now offering playbacks in the blog. How To Use Video And Live Streaming for Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for...
Did You Miss The Live Discussion On 3-31? Don’t worry! We’re now offering playbacks in the blog. Straight From the Top—Builder Owners Talk Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

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A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer follow-up communication. Smart move. She copied...
Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...
Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...
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