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Don’t Poke The Bear – How to Create FANtastic Content

In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...

Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders

  As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall,  I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...

7-7 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 7-7? Don’t worry! We’re now offering playbacks in the blog.   5 Secrets to Maximize Sales Conversions Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

5-12 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-12? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 3 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

5-5 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-5? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 2 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

4-28 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-28? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. and Make Sales Happen Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

4-21 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-21? Don’t worry! We’re now offering playbacks in the blog.   What’s Working Right Now To Sell Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are...

4-14 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-14? Don’t worry! We’re now offering playbacks in the blog.   How To Protect Your Backlog With Engaging Photos Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

4-7 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-7? Don’t worry! We’re now offering playbacks in the blog.   How To Use Video And Live Streaming for Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for...

3-31 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 3-31? Don’t worry! We’re now offering playbacks in the blog.   Straight From the Top—Builder Owners Talk Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

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AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer follow-up communication. Smart move. She copied...

Home Builder Marketing Has Changed Pt. 1: What Today’s Buyers Expect Before They Ever Visit Your Model

Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...

The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website

Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...

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