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Get to Know Your Buyer: Jan 2024 BTH Recap

Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...

November Builder Town Hall Replay

Our theme for the November Town Hall was “Building Community is Good Business,” and our featured guest was none other than Jim Allen, President of The Jim Allen Group. Known affectionately as JAG, The Jim Allen Group has over 100...

Getting Back to the Emotional Sale

At its root, the sales process is about human experience. It requires adaptability, flexibility, and insight. The industry’s top new home sales professionals are masters at creating meaningful, lasting connections with people so they can help them find their ideal...

10 Zoom Tech Tips – How to Run a Flawless Virtual Meeting

Undoubtedly, one of the positives to come out of the pandemic has been the hastened adoption of digital productivity tools. Many companies may have had ideas and even plans for such rollouts but it was the global crisis that pushed...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

5 Secrets for Maximizing Sales Conversions

2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...

B.O.L.D. Series—D is For Do What Works

You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles...

B.O.L.D. Series—L is For Love It or List It

We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...

B.O.L.D. Series—O is For Overcoming Obstacles

Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For Breaking Barriers Now that you know what...

B.O.L.D. Series—B is For Breaking Barriers

Welcome back to the B.O.L.D. blog series! If you missed the introduction to this series be sure to check it out before you continue as it’ll provide an excellent frame of reference. If you’re all caught up then it’s time...

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The Market According to Meredith: Sept 2024 BTH Recap Part 1

Have you noticed a slowdown in foot traffic? Fewer leads spending time on your website? How about a decrease in overall sales conversions?  Don’t worry. You’re not alone.  According to recent Google Trends, searches for “new homes” and “homes for...

Future-Proof FAQ Forum: June 2024 BTH Recap

    The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...

How to Attain and Maintain a Creative Marketing Strategy: May 2024 BTH Recap

  In the buzz of today’s busy market, adding fun to your marketing can be the key to setting your brand apart. From a dash of humor to a pinch of warmth to a sprinkle of humanity, a creative mindset...

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