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FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Crisis Marketing

5 Secrets for Maximizing Sales Conversions

2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...

FANtastic Marketing Tips

B.O.L.D. Series—D is For Do What Works

You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles...

FANtastic Marketing Tips

B.O.L.D. Series—L is For Love It or List It

We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...

Content Marketing

B.O.L.D. Series—O is For Overcoming Obstacles

Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For Breaking Barriers Now that you know what...

Digital Marketing

B.O.L.D. Series—B is For Breaking Barriers

Welcome back to the B.O.L.D. blog series! If you missed the introduction to this series be sure to check it out before you continue as it’ll provide an excellent frame of reference. If you’re all caught up then it’s time...

FANtastic Selling

Are You Doing These 5 Things To Improve Your Virtual Sales?

You’re used to closing the sale in person. But sometimes the need arises to close a sale virtually—and when that happens you want to be prepared. Selling virtually is totally different than selling in-person and on that I think we...

Career Advice

Be B.O.L.D.: Sales & Marketing in Uncertain Times

Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain times is one of the best ways...

FANtastic Selling

4 Tricks To Sell To Affluents

Move-up buyers can be a tricky sell. Not only are they spending more money—with which may come more demands—but they also have high expectations for you, the person selling them the home! Consider that affluent buyers know exactly what they...

Advertising

Are You Marketing Your Warranty Coverage?

As a homebuilder you know that your new construction homes have many advantages over pre-existing homes. A few of the advantages are obvious: customization, newer and better construction materials, and open concepts not often seen in older homes. But a...

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Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...

Advertising

Registration is Open for the Home Builder Growth Summit

Registration is now open for the Home Builder Growth Summit (HBGS)! The HBGS is a 1-day virtual summit on November 10, 2020, hosted by Meredith Communications, a digital marketing and sales strategy agency in Raleigh, NC. Thank you to our...

Digital Marketing

Builder Growth Virtual Summit

Meredith Communications is excited to announce the upcoming virtual summit, The Builder Growth Summit on November 10th. This is the first and only virtual homebuilding industry event this year where you will learn how to GROW your business, GROW your...


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