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Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...
Our theme for the November Town Hall was “Building Community is Good Business,” and our featured guest was none other than Jim Allen, President of The Jim Allen Group. Known affectionately as JAG, The Jim Allen Group has over 100...
At its root, the sales process is about human experience. It requires adaptability, flexibility, and insight. The industry’s top new home sales professionals are masters at creating meaningful, lasting connections with people so they can help them find their ideal...
Undoubtedly, one of the positives to come out of the pandemic has been the hastened adoption of digital productivity tools. Many companies may have had ideas and even plans for such rollouts but it was the global crisis that pushed...
You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...
You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles...
We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...
Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For Breaking Barriers Now that you know what...
Welcome back to the B.O.L.D. blog series! If you missed the introduction to this series be sure to check it out before you continue as it’ll provide an excellent frame of reference. If you’re all caught up then it’s time...
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We’re thrilled to share the launch of a brand-new website for LifeStyle Home Builders, a respected and innovative home builder in the Richmond, Virginia market. This marks the third website we’ve proudly designed and developed for LifeStyle, an ongoing partnership...
If you’ve ever found yourself staring at a blinking cursor on ChatGPT or wondering if AI is moving too fast to keep up with, breathe. You’re not alone. Or perhaps you are so sick and tired of articles and webinars...
We’re proud to announce the launch of a sophisticated new website for Hearthstone Luxury Homes, a premier custom builder in the Raleigh-Durham, NC area. Known for their exceptional craftsmanship and award-winning designs, Hearthstone now has a digital home that reflects...
8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | eFax: 321-226-0246
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