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FANtastic Selling
FANtastic Selling
You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...
You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles...
We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...
Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For Breaking Barriers Now that you know what...
Welcome back to the B.O.L.D. blog series! If you missed the introduction to this series be sure to check it out before you continue as it’ll provide an excellent frame of reference. If you’re all caught up then it’s time...
You’re used to closing the sale in person. But sometimes the need arises to close a sale virtually—and when that happens you want to be prepared. Selling virtually is totally different than selling in-person and on that I think we...
Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain times is one of the best ways...
Move-up buyers can be a tricky sell. Not only are they spending more money—with which may come more demands—but they also have high expectations for you, the person selling them the home! Consider that affluent buyers know exactly what they...
As a homebuilder you know that your new construction homes have many advantages over pre-existing homes. A few of the advantages are obvious: customization, newer and better construction materials, and open concepts not often seen in older homes. But a...
We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...
Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...
On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....
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