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May Builder Town Hall Recap: The 5-Part Recipe for Home Builder Lead Generation in a Bumpy Market

At the May 2025 Builder Town Hall, host Meredith Oliver delivered a fast-paced, insight-packed session focused on the real-world marketing moves builders can use right now to generate leads. Co-hosted by Kerry Mulcrone and Angela McKay and featuring guest Laura...

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Writing a Novel Made Me a Better Marketer. Here’s What It Taught Me

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 3 AI has certainly made our lives as marketers easier. We can crank out content faster than ever, but I’ve noticed something interesting happening along...

Stop Selling the House. Start Showing the Craft.

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...

Your Next Great Marketing Idea May Come From Outside Home Building

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...