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On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....
Here’s some good news: You do not need to participate on every available social media channel to be successful with it as a sales strategy. WOW, that is probably a huge relief, right? That being said, if you enjoy social...
You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...
If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...
Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as...
Please welcome Anya Chrisanthon to the blog! She’s the host of the New Construction Marketing Podcast. She’s sharing her tips of getting interaction on Instagram and why it’s important for your business, specifically for selling more homes. Instagram doesn’t display posts...
The world of digital marketing is constantly changing. There are always new updates to social media platforms, SEO, privacy regulations, and strategies. Part of my goal in this series, is to share some articles that I’ve recently found helpful for...
Facebook has changed their advertising policies. The social media company has stated that they have eliminated the ability for advertisers to target specific groups or disqualify certain groups from their targeted marketing programs. This change was made in an effort...
If you have a business page on Facebook, you will love the new templates that are being released later this month. Facebook has made many improvements to the pages, especially those seen in mobile view, that will help you connect...
Facebook is considered one of the greatest platforms for social interactions ever created. In recent month, users have grown increasingly frustrated by privacy concerns and other user’s bad behavior. Social etiquette applies to social forums like Facebook. There are things that...
We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...
Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...
On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....
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