August Builder Town Hall Recap, Part II: Shining a Light on Marketing Innovation
The August Builder Town Hall was a lively event with a ton of valuable information shared warranting two blogs to cover it all. In the first post (8 Key Takeaways from the August Builder Town Hall), we summarized the key...
Don’t Poke The Bear – How to Create FANtastic Content
In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...
Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders
As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall, I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...
7 FANtastic Facebook Ad Optimization Tips for Home Builders
Love it or hate it, Facebook plays a huge part in today’s marketing and advertising. So much, so it is typically ranked either the number one or two of the highest volume website traffic sources on our clients Google...
Major Changes To Google Ads Impact New Home Marketing
On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....
