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Builder Town Hall

Don’t Poke The Bear – How to Create FANtastic Content

In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...

Builder Town Hall

Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders

  As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall,  I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...

Digital Marketing

7 FANtastic Facebook Ad Optimization Tips for Home Builders

  Love it or hate it, Facebook plays a huge part in today’s marketing and advertising. So much, so it is typically ranked either the number one or two of the highest volume website traffic sources on our clients Google...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

Content Marketing

Posting To Social Media With Purpose

Here’s some good news: You do not need to participate on every available social media channel to be successful with it as a sales strategy. WOW, that is probably a huge relief, right? That being said, if you enjoy social...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...

Content Marketing

How To Drive More Foot Traffic Than Ever To Your Model Home

If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...

Analytics

Build A Better Presence On Facebook

Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as...

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Content Marketing

Meredith Communications Launches New Website for Key Land Homes

Meredith Communications is thrilled to announce the launch of the new Key Land Homes website. As a trusted partner since 2010, this is the fourth website we’ve designed and developed for long-standing client, Minneapolis-area premier home builder, Key Land Homes....

FANtastic Selling

10 Zoom Tech Tips – How to Run a Flawless Virtual Meeting

Undoubtedly, one of the positives to come out of the pandemic has been the hastened adoption of digital productivity tools. Many companies may have had ideas and even plans for such rollouts but it was the global crisis that pushed...

Meredith Communications News

North Carolina Home Builders Association (NCHBA) Website Wins an Association of Excellence Award (AEA)

  Flattering, to say the least… Meredith Communications’ client, North Carolina Home Builders Association (NCHBA), was awarded an Association of Excellence Award (AEA) by the National Association of Homebuilders (NAHB) for their website, designed, and developed by our hard-working team....


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