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Q&A with Erin Mayhugh, Director of Sales & Marketing, Jubilation by Silver Companies

As we approach the end of the year, it’s important to reflect back and look forward to what’s next. In our most recent installation of Builder Town Hall, we had the pleasure of sitting down with the Director of Sales...

Clear Out Your To-Do List This Q4

Fall is finally here! The leaves are changing. The smell of cinnamon, spice, and the crisp promise of cooler days fills the air. But as we eagerly pull out our sweater collections and happily sip on warm pumpkin spice lattes,...

How To Walk On Hot Coals (Without Getting Burned)

The summer fun continues with more insights from the August Builder Town Hall Summer Camp! So wrestle up some marshmallows, throw on a cozy crew neck, and prepare for a fantastic fireside chat with the marvelous Meredith Oliver.  Several years...

Listen To Your Coxswain and Row Together

The summer isn’t over yet, and lucky for you, neither is the opportunity for adventure. The August Builder Town Hall throws it back to the good ol’ days of summer camp. So grab your bucket hat, slather on your sunscreen,...

3 Tips to Amp Up Your Email

Check out these easy ways to use the power of contact to keep your leads hooked! We are all well acquainted with a busy inbox. The constant influx of emails from co-workers needing answers, businesses wanting a sale, and clients...

The Road to Luck Is Paved With Preparation

We all fantasize about our big break: that incredible movie-moment when a man on the street stops us and says “Hey, kid, I can make all your biggest dreams come true.” Our minds play out scenarios in which we come...

BEHIND THE SCENES TOUR OF 2023 HGTV’S ROCK THE BLOCK (AND THE PEOPLE WHO MADE IT HAPPEN)

Q & A w/ Laura Ownbey of LandMark Homes Lights, camera (countless hours of hard work), and ACTION! This month at Builder Town Hall, we were joined by the fabulous Landmark Homes, Director of Sales & Marketing, Laura Ownbey, to...

How To Get the Most Out of ChatGPT

These days you can’t seem to escape the conversation about Artificial Intelligence. Perhaps one of the most popular talking points involves a particular program named ChatGPT.  This program, developed by OpenAI, utilizes user-created prompts to generate written content. From topic...

What Can AI Do For YOU

It seems like everyone who’s anyone is talking about AI. Whether it’s whisperings in the halls at The International Builders’ Show or scrolling through articles upon articles on Facebook feeds, this new technology is the talk of sales and marketing...

Turn Your Knowledge Into Habit: Improve Your Return On Investment from Builders’ Show

  Wow! What a year for the International Builders’ Show (IBS). The energy was electric. The knowledge was ripe and ready for the picking. And the people, as always, were hungry to learn. With 200,000 people in attendance throughout the...

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Slow Home Buying Markets Raise the Marketing & Sales Bar

When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...

The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing

| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...

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