The Road to Luck Is Paved With Preparation
We all fantasize about our big break: that incredible movie-moment when a man on the street stops us and says “Hey, kid, I can make all your biggest dreams come true.” Our minds play out scenarios in which we come...
BEHIND THE SCENES TOUR OF 2023 HGTV’S ROCK THE BLOCK (AND THE PEOPLE WHO MADE IT HAPPEN)
Q & A w/ Laura Ownbey of LandMark Homes Lights, camera (countless hours of hard work), and ACTION! This month at Builder Town Hall, we were joined by the fabulous Landmark Homes, Director of Sales & Marketing, Laura Ownbey, to...
How To Get the Most Out of ChatGPT
These days you can’t seem to escape the conversation about Artificial Intelligence. Perhaps one of the most popular talking points involves a particular program named ChatGPT. This program, developed by OpenAI, utilizes user-created prompts to generate written content. From topic...
What Can AI Do For YOU
It seems like everyone who’s anyone is talking about AI. Whether it’s whisperings in the halls at The International Builders’ Show or scrolling through articles upon articles on Facebook feeds, this new technology is the talk of sales and marketing...
Turn Your Knowledge Into Habit: Improve Your Return On Investment from Builders’ Show
Wow! What a year for the International Builders’ Show (IBS). The energy was electric. The knowledge was ripe and ready for the picking. And the people, as always, were hungry to learn. With 200,000 people in attendance throughout the...
Meredith’s Metrics: Too Hot To Handle
It’s time for Meredith’s Metrics: the segment where we talk about numbers and what to make of them! At Meredith Communications, we strive to create FANtastic digital marketing for FANtastic builders. Our mission is to help builders utilize digital tools...
Resource Links for March Builder Town Hall
Articles Referenced Atwater Brewery Unveils New Craft Beer Using AI Brian Manzullo, Detroit Free Press ChatGPT – “The Mansion Murders: A Crime Story in Three Different Styles” Richard Bliss How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits...
Minimize the Elephant
We can all see it. The massive gray elephant is looming in the corner, not-so-patiently waiting for somebody to invite it into the conversation. Interest rates are on the rise, and buyers are taking notice. So now, as sales professionals,...
Shattering the Cycle: The Secrets to Attainable Sustainable Goal Setting
For years, we have started off the first of January as hopeful visionaries with a boastful list of goals to accomplish in the next 365 days. Yet, for years, we have also let the ball drop long before midnight of...
November Builder Town Hall Recap
The Season of Giving is Here to Stay Whether it’s caring for potential buyers, managing crews, or ensuring the highest quality in our homes, we are so invested in profitability and financial success that we often lose focus of the...
