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BEHIND THE SCENES TOUR OF 2023 HGTV’S ROCK THE BLOCK (AND THE PEOPLE WHO MADE IT HAPPEN)

Q & A w/ Laura Ownbey of LandMark Homes Lights, camera (countless hours of hard work), and ACTION! This month at Builder Town Hall, we were joined by the fabulous Landmark Homes, Director of Sales & Marketing, Laura Ownbey, to...

How To Get the Most Out of ChatGPT

These days you can’t seem to escape the conversation about Artificial Intelligence. Perhaps one of the most popular talking points involves a particular program named ChatGPT.  This program, developed by OpenAI, utilizes user-created prompts to generate written content. From topic...

What Can AI Do For YOU

It seems like everyone who’s anyone is talking about AI. Whether it’s whisperings in the halls at The International Builders’ Show or scrolling through articles upon articles on Facebook feeds, this new technology is the talk of sales and marketing...

Turn Your Knowledge Into Habit: Improve Your Return On Investment from Builders’ Show

  Wow! What a year for the International Builders’ Show (IBS). The energy was electric. The knowledge was ripe and ready for the picking. And the people, as always, were hungry to learn. With 200,000 people in attendance throughout the...

Meredith’s Metrics: Too Hot To Handle

It’s time for Meredith’s Metrics: the segment where we talk about numbers and what to make of them! At Meredith Communications, we strive to create FANtastic digital marketing for FANtastic builders. Our mission is to help builders utilize digital tools...

Resource Links for March Builder Town Hall

Articles Referenced Atwater Brewery Unveils New Craft Beer Using AI Brian Manzullo, Detroit Free Press ChatGPT – “The Mansion Murders: A Crime Story in Three Different Styles” Richard Bliss How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits...

Minimize the Elephant

We can all see it. The massive gray elephant is looming in the corner, not-so-patiently waiting for somebody to invite it into the conversation.  Interest rates are on the rise, and buyers are taking notice. So now, as sales professionals,...

Shattering the Cycle: The Secrets to Attainable Sustainable Goal Setting

For years, we have started off the first of January as hopeful visionaries with a boastful list of goals to accomplish in the next 365 days. Yet, for years, we have also let the ball drop long before midnight of...

November Builder Town Hall Recap

The Season of Giving is Here to Stay Whether it’s caring for potential buyers, managing crews, or ensuring the highest quality in our homes, we are so invested in profitability and financial success that we often lose focus of the...

November Meredith’s Metrics: Home Builders Aren’t Boring

It’s time for Meredith’s Metrics! The segment where we talk numbers and what to make of them! At Meredith Communications, we want you to be able to plan, not panic. Our mission is to provide you with the digital marketing...

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Future-Proof FAQ Forum: June 2024 BTH Recap

    The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...

How to Attain and Maintain a Creative Marketing Strategy: May 2024 BTH Recap

  In the buzz of today’s busy market, adding fun to your marketing can be the key to setting your brand apart. From a dash of humor to a pinch of warmth to a sprinkle of humanity, a creative mindset...

4 Steps for Combatting an Online Lead Slump

We’ve all been there: Fighting the unfortunate battle against sluggish online leads. If victory seems impossible, it might be time to dig deeper and shake things up. Rather than diving head first into paid digital marketing options, the solution might...

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