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Content Marketing

Content Marketing

Kick Up Your CTAs

Call To Actions, more commonly known as CTAs, are things on your website or social media that urge people to act. For example, your “more information” button is a CTA. It encourages fans to take action and get more information, download something, or simply...

Content Marketing

Increase Content Engagement and Clicks With Tools You Already Have

Improving your website content engagement will help your site get a better rating in web searches. And that’s a good thing because it means you’ll ultimately bring more visitors to your page. But you may feel like increasing your click-through rate is too difficult....

Content Marketing

Why Your Content Isn’t Working

Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...

Content Marketing

Don’t Get Bored—Get Marketing!

There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...

Blogging
hand drawn home and idea cloud

25 Topic Ideas For Your Homebuilder Blog

Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And many of these people may bookmark your website for...

Content Marketing

Guest Post | Why Word Of Mouth Is The Key To Growing Your Real Estate Business

  Want to grow your real estate business? Sure you do! Most of us are continually looking for new ways to market our business that sometimes we overlook the most obvious and simple strategies. Today’s guest blog features Jay Baer,...

Content Marketing

Guest Post | Make Your Marketing An Experience Not An Ad

This week we have Graeme Newell from 602 communications speaking on how to make your marketing an experience and not an ad. As he shares, every once in awhile you see an ad that really moves you and you plug into...

Blogging

Toolbox Tuesday | Tips on Managing Your Blog

A blog is a great way to keep the content on your site fresh and connect with interested home buyers. Maybe you’ve been reluctant to start – or you’ve started and then stopped – because managing a blog seems overwhelming....

Content Marketing

Guest Post | Getting Started with Content Planning

  This week for our #ThoughtfulThursday column, Thaïs Cuffy, Marketing Manager for Lasso Data Systems is sharing a great strategy to developing a content strategy for your business. Whether you’re on one platform or many, these tips are bound to help...

Apps

What’s ‘Appening Wednesdays | Meet Edgar

We’ve gone LIVE, Facebook Live that is, for the What’s ‘Appening Wednesday videos. You can catch Meredith Live on Facebook most Wednesdays at 1 pm Eastern at https://www.facebook.com/meredith.oliver. The following Wednesday we’ll post the video here in case you missed the live...

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FANtastic Selling

4 Tricks To Sell To Affluents

Move-up buyers can be a tricky sell. Not only are they spending more money—with which may come more demands—but they also have high expectations for you, the person selling them the home! Consider that affluent buyers know exactly what they...

Advertising

FANtastic Marketing Don’t: The Victoria’s Secret Fashion Show

Are you a business owner? Then you probably have goals in mind when it comes to your organization. Goals that go a little something like this: Discover which marketing trends and tactics will give me the biggest ROI Grow my...

Content Marketing

Posting To Social Media With Purpose

Here’s some good news: You do not need to participate on every available social media channel to be successful with it as a sales strategy. WOW, that is probably a huge relief, right? That being said, if you enjoy social...


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