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March 8, 2024

Unleashing the Power of ChatGPT: Feb2024 BTH Recap


As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both exhilarating and daunting.

Fortunately, we were able to sit down with entrepreneur, speaker, and author, Chuck Gallagher to learn more about how he leverages ChatGPT to enhance his digital presence and boost brand awareness.

This blog features Chuck’s best tips and tricks for how to smoothly integrate this exciting new technology into your existing processes so you can stay ahead of the marketing game.

Be CLEAR with Your Prompt

Like any other skill, prompting your AI tool takes some fine-tuning. If you want to get a specific result, you must give specific instructions. Be sure that you are clear and precise with what you are asking. Include information on length, tone, and purpose. Including these specifications reduces the amount of back and forth between you and ChatGPT.

Customize Your Search

ChatGPT’s search-customization capabilities make it possible to refine your search so you don’t have to waste time over-correcting your prompt. This feature allows you to upload documents, guidelines, brand guides, press releases, and more to teach the software to write in your brand’s voice.

Always Ask for a Citation

ChatGPT will provide citations if asked. Understanding the source of information is important in ensuring accuracy and originality. Citations allow you to verify that the data ChatGPT has used to produce your content is accurate and credible.

Start a New Chat Every Time You Start a New Task

ChatGPT is a conversation. When you switch gears, it’s important to let your tool know. Start a new chat so you can ensure ChatGPT is not pulling from your previous prompt, but rather focused on the topic at hand.

Brainstorm Big Ideas

When we limit ourselves to what exists in our heads, we hold ourselves back from an abundance of exciting new ideas. Whether you’re looking for a list of webinar topics or trying to figure out how to stop using the word “spacious” in all of your home listings, ChatGPT can help give your brain the little jumpstart it needs so you can freshen up your content.

Sample Prompt: “Give me 25 different terms that could describe something as spacious.”

Tap into the Power of Questioning

Answer big questions before your consumers have the opportunity to ask them. With ChatGPT, you’re able to learn more about your consumer’s curiosities so you can provide them with exactly what they need. Creating solutions to your target demographic’s problems paints you as the expert in your field.

Sample Prompt: “What are the top 5 questions about the home buying process that Millenials in Raleigh, NC are searching?”

We look forward to seeing you at our next Builder Town Hall. Register now to join us on March 8 for more incredible industry insight. In the meantime, be sure to join our Builder Town Hall Facebook Group and keep the conversation going!

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