Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

    FANtastic Marketing Example—GoDaddy

    July 30, 2020

    Laptop on a desk

    You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius to figure out that while this campaign may have been designed to attract many men—it was certainly a turn off for women. And it actually backfired, turning away many men as well. After all—what business could possibly consider themselves “the real deal” when their domain provider was GoDaddy during that marketing period?

    Zero. GoDaddy easily limited its customer base with these campaign efforts and was truly a cautionary tale for business marketing. After all, those commercials haven’t aired in years—but they’re still seared into my memory. Probably forever. Yours too, I’d imagine.

    But let’s fast forward. At the end of 2012, the company brought on a new CEO who had a different vision for the company. This vision included a complete marketing revamp—and it is truly an example of exactly how FANtastic marketing can be. GoDaddy ditched the ads with scantily clad women and took its marketing plan in a more inspirational direction which focuses on actual GoDaddy users.

    Consider their Made In America campaign, School of Hustle, or Icons of the Tribe. Each of these ad groups features real GoDaddy users in various lines of small business and is designed to inspire business owners of all sexes, cultures, races, and creeds. Needless to say—this is a big change. Not only do the ads feature entrepreneurs trying to make a name for themselves with GoDaddy, but they also talk about the struggles of starting and managing a company. They feel incredibly authentic—a sentiment that was painfully absent from their marketing campaigns of the past.

    Here’s another cool fact: Along with the marketing strategy change, the company has hired many more female engineers in an effort to further inspire their female target demographic. In other words, their new marketing direction is a total of 180—and that is a FANtastic thing to see!

    What do you think about GoDaddy’s marketing change? Would you give GoDaddy a chance now that their ads lean more toward inspiring?

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Tags: , , ,

    Categorised in: , ,

    Want us to get started working for you?

    Call 866-227-9769
    or

    Contact Us

    Insights

    Home Builder Marketing & Sales

    Covenant Developments Launches a New Website

    Share on FacebookShare on TwitterShare on Linkedin One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number...

    Home Builder Marketing & Sales

    Meredith Communications Launches New Website For French Brothers

    Share on FacebookShare on TwitterShare on Linkedin If your question for me is what can Meredith Communications do for you, just take a look at what we do for French Brothers Homes. We’re proud to announce the launch of their...

    Apps

    Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

    Share on FacebookShare on TwitterShare on Linkedin The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while...


    Newsletter

    Subscribe to receive updates about our products and services:

    Contact Us

    8311 Brier Creek Parkway
    Suite 105, PMB 428
    Raleigh, NC 27617

    Phone: 866-227-9769
    Fax: 321-226-0246

    Privacy Policy | Copyright 2021

    Get Whova Home Builder Growth Summit

    Summit Ticket Registration

    IF YOU ENJOYED THIS POST...

    You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: