Our Blog

November 8, 2022

November Builder Town Hall Replay

Our theme for the November Town Hall was “Building Community is Good Business,” and our featured guest was none other than Jim Allen, President of The Jim Allen Group.

Known affectionately as JAG, The Jim Allen Group has over 100 team members and represents 200+ home builders throughout the Triangle (Raleigh, Durham & Chapel Hill, NC). Ranked the #1 Coldwell Banker Team in North America, while the Jim Allen Group’s expertise is real estate, specializing in new home sales, they also recognize a calling to a higher purpose and seek to reach and restore hope among all Triangle neighbors. They cherish relationships with organizations around the Triangle and are honored to partner with them.

Watch this Town Hall for the ideas, the a-has, and the to-dos, but mostly watch this Town Hall because you have an unparalleled opportunity to learn from a highly successful, servant-type leader. You will be better for it!

Audio-Only

Video Replay

Tags: , , , , , , , , ,

Categorised in: , , ,

Your Next Great Marketing Idea May Come From Outside Home Building

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...

Modern Search: How and Why SEO Matters More Than Ever in the Age of AI

Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...

Slow Home Buying Markets Raise the Marketing & Sales Bar

When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...

8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769Privacy Policy | Copyright 2026 | Client Content Request Form