Meredith Communications is thrilled to announce the launch of the new Key Land Homes website. As a trusted partner since 2010, this is the fourth website we’ve designed and developed for long-standing client, Minneapolis-area premier home builder, Key Land Homes....
In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...
As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall, I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...
As the builders and designers of the LifeStyle Home Builders website, we’re thrilled to announce that their website received the award for Best Website at this year’s MAME Awards. The Major Achievement in Marketing Excellence (MAME) Awards are hosted annually...
Love it or hate it, Facebook plays a huge part in today’s marketing and advertising. So much, so it is typically ranked either the number one or two of the highest volume website traffic sources on our clients Google...
As a woman-owned business, Meredith Communications is incredibly proud to launch the Utah Professional Women in Building Council’s official website, along with their The House that SHE Built project. The Utah Professional Women in Building is an official council of...
We are always proud and excited when one of our clients wins an award. When it happens to be an award that involves our work on their website, we might be forgiven for wanting to brag a little more. This...
One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...
The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...
We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...
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Phew! The International Builders’ Show was quite a whirlwind! From reconnecting with old colleagues to soaking up endless knowledge from the best of the best to celebrating successes throughout the industry, this year was packed full of positive energy and...
As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both...
Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...
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