Our Blog

Be B.O.L.D.: Sales & Marketing in Uncertain Times

Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain times is one of the best ways...

Meredith Communications Launches New Site for Pacific Lifestyle Homes

Smart. Local. Livable. This tagline perfectly sums up Pacific Lifestyle Homes. Meredith Communications was excited to use this tagline as the inspiration for their new website. Pacific Lifestyle Homes’ brand new website provides a warm, emotional connection with its audience...

5 Tips for Creating Successful Virtual Events

These are unprecedented times, aren’t they? And with businesses and organizations closed and people staying at home to practice social distancing…what is to become of your event? It’s true that you won’t be able to host it in person—at least...

Doing Things Differently in Times of Crisis

Are you a planner? Is the “not knowing” of how things will play out with your business causing you real strife? You’re not alone! Times of crisis can be really scary for businesses—owners and employees alike. That’s because the more...

Do’s and Don’ts of Content During Crisis

Over the past week, we’ve talked to several of you who are struggling with your social media channels and blogs in the midst of everything that is happening. Is it appropriate to keep posting? How do you acknowledge what is...

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Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”

When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...

Maximize Your ROI with Meta Advantage+ Creative: Why Builders Should Care (A Lot)

If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...

Real Talk About Reels: How Builders Are Winning with Short-Form Video

At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...

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