Writing a Novel Made Me a Better Marketer. Here’s What It Taught Me
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 3 AI has certainly made our lives as marketers easier. We can crank out content faster than ever, but I’ve noticed something interesting happening along...
Stop Selling the House. Start Showing the Craft.
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...
Slow Home Buying Markets Raise the Marketing & Sales Bar
When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing
| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...
Maximize Your ROI with Meta Advantage+ Creative: Why Builders Should Care (A Lot)
If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...
Real Talk About Reels: How Builders Are Winning with Short-Form Video
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
Home Builder Website Launch: Dicharry Homes Builds a StoryBrand Experience with Catalyst
We’re thrilled to announce the launch of the new Dicharry Homes website, designed and developed by Meredith Communications on our proprietary Catalyst WordPress platform. From day one, Dicharry Homes knew their online presence had to reflect more than floor plans...
Home Builder Website Launch: Summit Homes Florida
We’re thrilled to announce the launch of a brand-new website for Summit Homes Florida, developed in partnership with Meredith Communications! Summit Homes Florida is a new home building company backed by over 100 years of experience in the housing...
Hearthstone Luxury Homes Launches Stunning New Website by Meredith Communications
We’re proud to announce the launch of a sophisticated new website for Hearthstone Luxury Homes, a premier custom builder in the Raleigh-Durham, NC area. Known for their exceptional craftsmanship and award-winning designs, Hearthstone now has a digital home that reflects...
Classic Homes Launches Elegant New Website with Help from Meredith Communications
We’re thrilled to announce the launch of a beautiful new website for Classic Homes, a custom On Your Lot builder serving Northern Virginia. Known for their timeless designs and commitment to building high-quality, personalized homes, Classic now has a digital...
