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Don’t Poke The Bear – How to Create FANtastic Content

In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...

Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders

  As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall,  I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...

7-7 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 7-7? Don’t worry! We’re now offering playbacks in the blog.   5 Secrets to Maximize Sales Conversions Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

5-12 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-12? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 3 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

5-5 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-5? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 2 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

4-28 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-28? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. and Make Sales Happen Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

4-21 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-21? Don’t worry! We’re now offering playbacks in the blog.   What’s Working Right Now To Sell Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are...

4-14 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-14? Don’t worry! We’re now offering playbacks in the blog.   How To Protect Your Backlog With Engaging Photos Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

4-7 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-7? Don’t worry! We’re now offering playbacks in the blog.   How To Use Video And Live Streaming for Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for...

3-31 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 3-31? Don’t worry! We’re now offering playbacks in the blog.   Straight From the Top—Builder Owners Talk Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

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Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”

When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...

Maximize Your ROI with Meta Advantage+ Creative: Why Builders Should Care (A Lot)

If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...

Real Talk About Reels: How Builders Are Winning with Short-Form Video

At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...

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