Our Blog

3-24 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 3-24? Don’t worry! We’re now offering playbacks in the blog. Do We Open Or Close Our Model Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

3-17 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 3-17? Don’t worry! We’re now offering playbacks in the blog. What Is Happening and What Do We Do Now? Hosted by Meredith Communications, this event is a virtual Town Hall for...

Stop Selling the House. Start Showing the Craft.

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...

Your Next Great Marketing Idea May Come From Outside Home Building

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...

Modern Search: How and Why SEO Matters More Than Ever in the Age of AI

Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...