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Mastering Builder MarTech: Q&A With Jennifer Walsh

As we continue to dive into the world of MarTech, we took this past Builder Town Hall to discuss how and why to smoothly implement new technology into your business. Jennifer Walsh of Pacific Lifestyle Homes and Garrette Custom Homes...

Mastering Home Builder MarTech: Q&A With Kalee Davis

In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...

Meredith’s Metrics: Cautious Consumers Cool New Home Market

Welcome back to Meredith’s Metrics: the segment where we talk digital marketing numbers and what to make of them! We will take a look at the analytics for this month from an extensive collection of 70-100 builder websites that we...

Exploring MarTech for Home Builders

As we progress technologically, it’s easy to get lost in the sea of digital products that claim to make your life easier. We often reach for the bright, shininess of newly available MarTech without considering all the factors involved.  In...

Meredith’s Metrics: Home Builder Website Traffic Cooling

For this month’s installation of Meredith’s Metrics, we took a look at home builder website data and digital marketing analytics across the country. At Meredith Communications, we actively engage with approximately 70 – 75 home builder websites per month. Upon...

Piedmont Residential Launches New Website by Meredith Communications

Meredith Communications cannot wait to share our newly developed website for Piedmont Residential. This is the fourth website we’ve both designed and developed for Piedmont. We are thrilled to continue to share their story through our quality website design, SEO,...

Meredith Communications Launches New Website for Landon Homes

Meredith Communications is thrilled to announce the launch of Landon Homes’ new website. We are beyond grateful for their loyalty and partnership over the past ten years. This is the fifth website we have designed and launched for Landon Homes. ...

The Art of Creating Core Memories – April BTH Recap

In our most recent Builder Town Hall, we had the pleasure of sitting down with Director of Sales Training for K.Hovanian® Homes, Cory Charles to discuss how to achieve and maintain excellence in the home sales and marketing industry.  Cory—40...

Meredith’s Metrics: Understanding Website Traffic Trends

We are excited to introduce our newest Builder Town Hall segment: Meredith’s Metrics! Join us as Meredith breaks down data trends into patterns that you can use to tackle the world of digital marketing. This week, we will take a...

The 5 C’s of Going for Gold

Following the announcement of Builder Town Hall as this year’s Gold Award Winner for the Best Professional Development Series, we decided to dive deeper into what makes a successful award winner.  We invited a panel of distinguished guests to join...

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AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer follow-up communication. Smart move. She copied...

Home Builder Marketing Has Changed Pt. 1: What Today’s Buyers Expect Before They Ever Visit Your Model

Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...

The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website

Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...

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