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November 2, 2020

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make this platform even more functional. The new and improved Google Analytics uses machine learning to give you a complete understanding of your website traffic despite increases in privacy restrictions on cookies and identifiers.

Here’s what you can expect from the newly revamped Google Analytics.

Better Prediction Tools

Being able to see the current marketplace trends is great. But how many platforms can give you an idea of what to expect in the future? According to the Google Marketing Blog, “By applying Google’s advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs.” It can also predict how much revenue you might earn from a particular demographic, helping you target your ads to the right people.

Integrated Marketing Statistics

The new Google Analytics gathers your conversion rates across various platforms like YouTube, Gmail, Google, and other websites and displays them together in one convenient format. This makes it easier for you to evaluate your marketing strategy and figure out what works and what doesn’t.

Detailed Customer Interactions

If you’re a business owner, there’s nothing more valuable than seeing how customers interact with your website. The new Google Analytics offers a detailed report on how customers interact with your brand. You’ll see how they found your website, how long they stayed on the site, what kind of actions they took and more essential pieces of data. With this information in mind, you’ll get an idea of what customers are looking for and enhance your website accordingly.

Integration with Google Ads

The new Google Analytics is more closely integrated from Google ads, so it can pull data from your Analytics account and use that to display relevant advertisements to your most popular demographics. You’ll also get more in-depth information about how customers are interacting with your Google Ads.  See our post where we discussed the major changes Google Ads is making and those Google Ads changes impact new home marketing.

Demographic Insights

With the new Google Analytics, you’ll enjoy an unparalleled insight into your customer demographics. Google Analytics pulls information from customers who have opted-in to personalized ads so you can see who’s interacting with your products. With this information in mind, you’ll be able to tailor your marketing strategy to appeal to certain groups of people.

These new updates are exciting, but according to Google, this is only the beginning. The platform promises even more updates in the coming months, offering valuable insights into the way that customers interact with your business.

Need help customizing and analyzing your Google Analytics account? Meredith Communications LIVES in Google Analytics every day and we can help! Email Allen or Meredith and ask for more information on our home builder marketing services.

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