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Your Next Great Marketing Idea May Come From Outside Home Building

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...

10 Zoom Tech Tips – How to Run a Flawless Virtual Meeting

Undoubtedly, one of the positives to come out of the pandemic has been the hastened adoption of digital productivity tools. Many companies may have had ideas and even plans for such rollouts but it was the global crisis that pushed...

5 Tips for Creating Successful Virtual Events

These are unprecedented times, aren’t they? And with businesses and organizations closed and people staying at home to practice social distancing…what is to become of your event? It’s true that you won’t be able to host it in person—at least...

Doing Things Differently in Times of Crisis

Are you a planner? Is the “not knowing” of how things will play out with your business causing you real strife? You’re not alone! Times of crisis can be really scary for businesses—owners and employees alike. That’s because the more...

Five Apps To Keep Your Remote Team Organized

So your team has made the move to working virtually. Thanks a lot, COVID-19! Working remotely from a home office is likely new to many of your team members and on top of some are juggling homeschooling kids while work...

Writing a Novel Made Me a Better Marketer. Here’s What It Taught Me

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 3 AI has certainly made our lives as marketers easier. We can crank out content faster than ever, but I’ve noticed something interesting happening along...

Stop Selling the House. Start Showing the Craft.

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...

Your Next Great Marketing Idea May Come From Outside Home Building

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...

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