Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”
When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...
Real Talk About Reels: How Builders Are Winning with Short-Form Video
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
May Builder Town Hall Recap: The 5-Part Recipe for Home Builder Lead Generation in a Bumpy Market
At the May 2025 Builder Town Hall, host Meredith Oliver delivered a fast-paced, insight-packed session focused on the real-world marketing moves builders can use right now to generate leads. Co-hosted by Kerry Mulcrone and Angela McKay and featuring guest Laura...
2025 Builder Town Hall Recordings
We are excited for another amazing year of educational, insightful, and fun content from Builder Town Hall. If you miss a live event, bookmark this page to access the recordings. 2025 – Most Recent First December 2025 – The Grand...
The Market According to Meredith: Sept 2024 BTH Recap Part 1
Have you noticed a slowdown in foot traffic? Fewer leads spending time on your website? How about a decrease in overall sales conversions? Don’t worry. You’re not alone. According to recent Google Trends, searches for “new homes” and “homes for...
Future-Proof FAQ Forum: June 2024 BTH Recap
The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...
How to Attain and Maintain a Creative Marketing Strategy: May 2024 BTH Recap
In the buzz of today’s busy market, adding fun to your marketing can be the key to setting your brand apart. From a dash of humor to a pinch of warmth to a sprinkle of humanity, a creative mindset...
4 Steps for Combatting an Online Lead Slump
We’ve all been there: Fighting the unfortunate battle against sluggish online leads. If victory seems impossible, it might be time to dig deeper and shake things up. Rather than diving head first into paid digital marketing options, the solution might...
Four Major Takeaways from IBS 2024: March 2024 BTH Recap
Phew! The International Builders’ Show was quite a whirlwind! From reconnecting with old colleagues to soaking up endless knowledge from the best of the best to celebrating successes throughout the industry, this year was packed full of positive energy and...
Unleashing the Power of ChatGPT: Feb2024 BTH Recap
As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both...
