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The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...
Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually make you stop scrolling? Be honest. Many...
Virtual selling has never been more important than it is right now. And as someone who sells houses, you probably understand the importance of great visuals when it comes to capturing the attention of online home browsers. But here’s the...
So your team has made the move to working virtually. Thanks a lot, COVID-19! Working remotely from a home office is likely new to many of your team members and on top of some are juggling homeschooling kids while work...

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When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...
If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
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