2025 Builder Town Hall Recordings
We are excited for another amazing year of educational, insightful, and fun content from Builder Town Hall. If you miss a live event, bookmark this page to access the recordings. Want to join in on the fun? Save your seat...
Unlock the Future of New Home Sales & Marketing with Meredith Oliver at IBS 2025
As the 2025 International Builders’ Show (IBS) approaches, we are excited to announce that Meredith Oliver, founder and Chief Digital Marketing Strategist of Meredith Communications, will present two insightful educational sessions designed to empower homebuilding industry leaders with innovative sales...
The Modern Marketer PowerPoint Slides
2023 NAHB IBS Webinar PowerPoint_MOliver_ModernMarketer_11-24 copy
The Market According to Meredith: Sept 2024 BTH Recap Part 1
Have you noticed a slowdown in foot traffic? Fewer leads spending time on your website? How about a decrease in overall sales conversions? Don’t worry. You’re not alone. According to recent Google Trends, searches for “new homes” and “homes for...
Future-Proof FAQ Forum: June 2024 BTH Recap
The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...
How to Attain and Maintain a Creative Marketing Strategy: May 2024 BTH Recap
In the buzz of today’s busy market, adding fun to your marketing can be the key to setting your brand apart. From a dash of humor to a pinch of warmth to a sprinkle of humanity, a creative mindset...
4 Steps for Combatting an Online Lead Slump
We’ve all been there: Fighting the unfortunate battle against sluggish online leads. If victory seems impossible, it might be time to dig deeper and shake things up. Rather than diving head first into paid digital marketing options, the solution might...
Four Major Takeaways from IBS 2024: March 2024 BTH Recap
Phew! The International Builders’ Show was quite a whirlwind! From reconnecting with old colleagues to soaking up endless knowledge from the best of the best to celebrating successes throughout the industry, this year was packed full of positive energy and...
Unleashing the Power of ChatGPT: Feb2024 BTH Recap
As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both...
Get to Know Your Buyer: Jan 2024 BTH Recap
Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...
