AI Is Your MVP Part 1: Integrating AI + CRM
| Part 1 of 3 | Years ago, I walked into Nordstrom to buy a bra and met Wendy, the Nordstrom Lingerie Specialist. (Now I have your attention!) After introducing herself and asking for my name, she started with, “Meredith,...
Why Does AI Matter for New Home Sales Professionals?
Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...
FANtastic Selling 3.0 Is Here
A New Playbook for AI-Powered New Home Sales Leaders Selling has changed, again. Buyers are more informed, more skeptical, and more influenced by technology and AI than ever before. By the time a prospect reaches out, they’ve already researched, compared,...
Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”
When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...
Maximize Your ROI with Meta Advantage+ Creative: Why Builders Should Care (A Lot)
If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...
Real Talk About Reels: How Builders Are Winning with Short-Form Video
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
Is Google’s Gemini AI Mode the New Frontier for Home Buyers, and How Can Builders Take Advantage of It?
Researched With AI. Written by HI. Let me lay it out: we’re in a seismic shift. Google isn’t just sprinkling AI on top of Search — it’s rearchitecting Search around AI. As a home builder sales and marketing leader, this...
Home Builder Website Launch: Dicharry Homes Builds a StoryBrand Experience with Catalyst
We’re thrilled to announce the launch of the new Dicharry Homes website, designed and developed by Meredith Communications on our proprietary Catalyst WordPress platform. From day one, Dicharry Homes knew their online presence had to reflect more than floor plans...
Home Builder Website Launch: Summit Homes Florida
We’re thrilled to announce the launch of a brand-new website for Summit Homes Florida, developed in partnership with Meredith Communications! Summit Homes Florida is a new home building company backed by over 100 years of experience in the housing...
AI + HI = Better Marketing: Why Ethical AI Use Creates Stronger Content
*** Written by Meredith. Edited by ChatGPT and Grammarly.*** If you’re a home builder marketer feeling conflicted about using AI to create content, you’re not alone. There’s a lot of noise online right now: hot takes, backlash, even moral panic...
