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If you’ve ever found yourself staring at a blinking cursor on ChatGPT or wondering if AI is moving too fast to keep up with, breathe. You’re not alone. Or perhaps you are so sick and tired of articles and webinars...
We’re proud to announce the launch of a sophisticated new website for Hearthstone Luxury Homes, a premier custom builder in the Raleigh-Durham, NC area. Known for their exceptional craftsmanship and award-winning designs, Hearthstone now has a digital home that reflects...
We’re thrilled to announce the launch of a beautiful new website for Classic Homes, a custom On Your Lot builder serving Northern Virginia. Known for their timeless designs and commitment to building high-quality, personalized homes, Classic now has a digital...
At the May 2025 Builder Town Hall, host Meredith Oliver delivered a fast-paced, insight-packed session focused on the real-world marketing moves builders can use right now to generate leads. Co-hosted by Kerry Mulcrone and Angela McKay and featuring guest Laura...
We are excited for another amazing year of educational, insightful, and fun content from Builder Town Hall. If you miss a live event, bookmark this page to access the recordings. 2025 – Most Recent First December 2025 – The Grand...
As the 2025 International Builders’ Show (IBS) approaches, we are excited to announce that Meredith Oliver, founder and Chief Digital Marketing Strategist of Meredith Communications, will present two insightful educational sessions designed to empower homebuilding industry leaders with innovative sales...
2023 NAHB IBS Webinar PowerPoint_MOliver_ModernMarketer_11-24 copy
Have you noticed a slowdown in foot traffic? Fewer leads spending time on your website? How about a decrease in overall sales conversions? Don’t worry. You’re not alone. According to recent Google Trends, searches for “new homes” and “homes for...
The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...
In the buzz of today’s busy market, adding fun to your marketing can be the key to setting your brand apart. From a dash of humor to a pinch of warmth to a sprinkle of humanity, a creative mindset...

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Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...
A New Playbook for AI-Powered New Home Sales Leaders Selling has changed, again. Buyers are more informed, more skeptical, and more influenced by technology and AI than ever before. By the time a prospect reaches out, they’ve already researched, compared,...
When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...
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