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At the May 2025 Builder Town Hall, host Meredith Oliver delivered a fast-paced, insight-packed session focused on the real-world marketing moves builders can use right now to generate leads. Co-hosted by Kerry Mulcrone and Angela McKay and featuring guest Laura...
We’ve all been there: Fighting the unfortunate battle against sluggish online leads. If victory seems impossible, it might be time to dig deeper and shake things up. Rather than diving head first into paid digital marketing options, the solution might...
Looks like Christmas came early this year! As a holiday gift and a way to celebrate a phenomenal year of Builder Town Hall, we’ve compiled our top ten takeaways from this year’s Builder Town Hall meetings. Let’s look back at...
We’ve all been there. One day you’re selling homes so fast you can hardly keep up and the next, the phones lay silent, chat rooms stay empty, and no matter what you do, it seems that nobody wants to buy...

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Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...
Part 3 of a 3-Part Series: Part 1 Part 2 Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She...
Part 2 of a 3-Part Series Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...
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