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May Builder Town Hall Recap: The 5-Part Recipe for Home Builder Lead Generation in a Bumpy Market

At the May 2025 Builder Town Hall, host Meredith Oliver delivered a fast-paced, insight-packed session focused on the real-world marketing moves builders can use right now to generate leads. Co-hosted by Kerry Mulcrone and Angela McKay and featuring guest Laura...

4 Steps for Combatting an Online Lead Slump

We’ve all been there: Fighting the unfortunate battle against sluggish online leads. If victory seems impossible, it might be time to dig deeper and shake things up. Rather than diving head first into paid digital marketing options, the solution might...

Top Ten Takeaways from Builder Town Hall 2023

Looks like Christmas came early this year! As a holiday gift and a way to celebrate a phenomenal year of Builder Town Hall, we’ve compiled our top ten takeaways from this year’s Builder Town Hall meetings. Let’s look back at...

How to Kickstart Your Lead Generation 

We’ve all been there. One day you’re selling homes so fast you can hardly keep up and the next, the phones lay silent, chat rooms stay empty, and no matter what you do, it seems that nobody wants to buy...

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AI Is Your MVP Part 3: From Tool to Infrastructure – How Builders Train and Deploy AI Without Chaos

Part 3 of a 3-Part Series: Part 1 Part 2 Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She...

AI Is Your MVP Part 2: CRM, Canva & The Integrated Sales Stack

Part 2 of a 3-Part Series Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...

AI Is Your MVP Part 1: Integrating AI + CRM

Part 1 of a 3-Part Series Years ago, I walked into Nordstrom to buy a bra and met Wendy, the Nordstrom Lingerie Specialist. (Now I have your attention!) After introducing herself and asking for my name, she started with, “Meredith,...

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