Why Does AI Matter for New Home Sales Professionals?
Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...
FANtastic Selling 3.0 Is Here
A New Playbook for AI-Powered New Home Sales Leaders Selling has changed, again. Buyers are more informed, more skeptical, and more influenced by technology and AI than ever before. By the time a prospect reaches out, they’ve already researched, compared,...
Maximize Your ROI with Meta Advantage+ Creative: Why Builders Should Care (A Lot)
If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...
Is Google’s Gemini AI Mode the New Frontier for Home Buyers, and How Can Builders Take Advantage of It?
Researched With AI. Written by HI. Let me lay it out: we’re in a seismic shift. Google isn’t just sprinkling AI on top of Search — it’s rearchitecting Search around AI. As a home builder sales and marketing leader, this...
AI + HI = Better Marketing: Why Ethical AI Use Creates Stronger Content
*** Written by Meredith. Edited by ChatGPT and Grammarly.*** If you’re a home builder marketer feeling conflicted about using AI to create content, you’re not alone. There’s a lot of noise online right now: hot takes, backlash, even moral panic...
Feeling Overwhelmed or Annoyed by AI? You’re Not Alone, and That’s Okay
If you’ve ever found yourself staring at a blinking cursor on ChatGPT or wondering if AI is moving too fast to keep up with, breathe. You’re not alone. Or perhaps you are so sick and tired of articles and webinars...
Four Major Takeaways from IBS 2024: March 2024 BTH Recap
Phew! The International Builders’ Show was quite a whirlwind! From reconnecting with old colleagues to soaking up endless knowledge from the best of the best to celebrating successes throughout the industry, this year was packed full of positive energy and...
Unleashing the Power of ChatGPT: Feb2024 BTH Recap
As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both...
Top Ten Takeaways from Builder Town Hall 2023
Looks like Christmas came early this year! As a holiday gift and a way to celebrate a phenomenal year of Builder Town Hall, we’ve compiled our top ten takeaways from this year’s Builder Town Hall meetings. Let’s look back at...
How To Get the Most Out of ChatGPT
These days you can’t seem to escape the conversation about Artificial Intelligence. Perhaps one of the most popular talking points involves a particular program named ChatGPT. This program, developed by OpenAI, utilizes user-created prompts to generate written content. From topic...
