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Builder Town Hall

BEHIND THE SCENES TOUR OF 2023 HGTV’S ROCK THE BLOCK (AND THE PEOPLE WHO MADE IT HAPPEN)

Q & A w/ Laura Ownbey of LandMark Homes Lights, camera (countless hours of hard work), and ACTION! This month at Builder Town Hall, we were joined by the fabulous Landmark Homes, Director of Sales & Marketing, Laura Ownbey, to...

What Can AI Do For YOU

It seems like everyone who’s anyone is talking about AI. Whether it’s whisperings in the halls at The International Builders’ Show or scrolling through articles upon articles on Facebook feeds, this new technology is the talk of sales and marketing...

November Builder Town Hall Recap

The Season of Giving is Here to Stay Whether it’s caring for potential buyers, managing crews, or ensuring the highest quality in our homes, we are so invested in profitability and financial success that we often lose focus of the...

November Meredith’s Metrics: Home Builders Aren’t Boring

It’s time for Meredith’s Metrics! The segment where we talk numbers and what to make of them! At Meredith Communications, we want you to be able to plan, not panic. Our mission is to provide you with the digital marketing...

November Builder Town Hall Replay

Our theme for the November Town Hall was “Building Community is Good Business,” and our featured guest was none other than Jim Allen, President of The Jim Allen Group. Known affectionately as JAG, The Jim Allen Group has over 100...

Holding Up the Middle: How to Combat Collapse and Stand Apart from the Competition

Each month at Builder Town Hall, we are fortunate to be joined by distinguished professionals from across the industry to learn more about how we can forge a path to greatness. This past month, we were joined by the President...

Getting Back to the Emotional Sale

At its root, the sales process is about human experience. It requires adaptability, flexibility, and insight. The industry’s top new home sales professionals are masters at creating meaningful, lasting connections with people so they can help them find their ideal...

September Meredith’s Metrics: Playing the Mindset Game

Football season is back, and so is Meredith’s Metrics! At Meredith Communications, we actively engage with approximately 60 – 65 home builder websites per month to compile a comprehensive analysis of website data and digital marketing analytics from across the...

Mastering Home Builder MarTech: Q&A With Kalee Davis

In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...

Meredith’s Metrics: Home Builder Website Traffic Cooling

For this month’s installation of Meredith’s Metrics, we took a look at home builder website data and digital marketing analytics across the country. At Meredith Communications, we actively engage with approximately 70 – 75 home builder websites per month. Upon...

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Four Major Takeaways from IBS 2024: March 2024 BTH Recap

Phew! The International Builders’ Show was quite a whirlwind! From reconnecting with old colleagues to soaking up endless knowledge from the best of the best to celebrating successes throughout the industry, this year was packed full of positive energy and...

Unleashing the Power of ChatGPT: Feb2024 BTH Recap

  As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both...

Get to Know Your Buyer: Jan 2024 BTH Recap

Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...

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