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Builder Town Hall

Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders

  As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall,  I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...

7-7 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 7-7? Don’t worry! We’re now offering playbacks in the blog.   5 Secrets to Maximize Sales Conversions Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

5-12 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-12? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 3 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

5-5 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-5? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 2 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

4-28 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-28? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. and Make Sales Happen Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

4-21 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-21? Don’t worry! We’re now offering playbacks in the blog.   What’s Working Right Now To Sell Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are...

4-14 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-14? Don’t worry! We’re now offering playbacks in the blog.   How To Protect Your Backlog With Engaging Photos Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

4-7 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 4-7? Don’t worry! We’re now offering playbacks in the blog.   How To Use Video And Live Streaming for Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for...

3-31 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 3-31? Don’t worry! We’re now offering playbacks in the blog.   Straight From the Top—Builder Owners Talk Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

3-24 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 3-24? Don’t worry! We’re now offering playbacks in the blog.   Do We Open Or Close Our Model Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...

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Slow Home Buying Markets Raise the Marketing & Sales Bar

When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...

The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing

| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...

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