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Home Builder Marketing & Sales

Home Builder Marketing Mondays: Level Homes Launches New Website

Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...

Home Builder Marketing & Sales

Home Builder Marketing Mondays : Google Search Trends

  What does this graph mean to you? In case you aren’t familiar, the Google Trends tool allows you to enter any search query and see the search volume for that term. You can set custom query parameters such as date range, location,...

Digital Marketing

Guest Post: Tracking Your Marketing Dollars

  Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...

Home Builder Marketing & Sales

Toolbox Tuesdays: Olde Mill Trace Website Launch

Getting home buyers interested in a brand new community that doesn’t have a model built on the land yet can be challenging. That was the situation facing the developers of Olde Mill Trace, a new luxury home community planned for...

Home Builder Marketing & Sales

Home Builder #MarketingMondays: Zillow Research Trends & Tools

Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. I recently spoke at and attended the Women In Residential Construction Conference in Scottsdale, AZ. It is an amazing conference...

FANtastic Selling Tips

Guest Blog: Beyond The Builder Story

Welcome to another Thoughtful Thursday! Every Thursday we feature a guest blogger. I’m only choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please drop us an email. So...

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Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

Advertising

Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...


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