Our Blog

March 13, 2023

Meredith’s Metrics: Too Hot To Handle

It’s time for Meredith’s Metrics: the segment where we talk about numbers and what to make of them! At Meredith Communications, we strive to create FANtastic digital marketing for FANtastic builders. Our mission is to help builders utilize digital tools to connect with builders and provide them with the best possible home buying experience. 

A massive part of successful digital campaigns is understanding how they perform. At Meredith Communications, we take the time monthly to pull data from the 70-100 builder websites we monitor, manage, and discuss what it all means. So let’s get to it!

Talking Numbers

Overall, the outlook is hot, hot, HOT! The January metrics were some of the best numbers we’ve seen in quite some time. January 2023 had the same number of total website visits as  April 2022—the best-performing month of last year. 

Total traffic was up 32% from December to January. First-time visitors also increased by 28% month over month. While these numbers could have been expected as buyers returned from the holiday dip, we also saw a significant increase year over year. First-time users increased a whopping 33% from January 2022 to January 2023. 

This month, we took a look at a different set of metrics. In addition to website activity, we dove into keyword search activity. This information is invaluable in our understanding of what consumers are looking for. 

From November 2022 to January 2023, “homes for sale” has been included as a search 22% more frequently. In addition, the term “home builder” has also been used 30% more in Google searches. 

So What Does This Mean? 

Despite rising inflation and interest rates, these metrics prove there is hope! It seems buyers returned from the holiday haze, dusted themselves off, and decided to accept the state of the economy for what it is. However, they still have to buy a home despite the market, thus increasing traffic. 

In addition, many of our builders began offering price improvements, including incentive programs, rate lock packages, and price reductions. As a result, buyers feel more comfortable about the risk associated with approaching this life-altering decision.

Share Your Successes!

Success is so much sweeter when you have somebody to celebrate it. So, as these metrics take a turn for the better, let us take a moment to celebrate the little victories and encourage each other to keep on trekking!

Join the Builder Town Hall Facebook Group to share your successes with other industry professionals. We can’t wait to hear from you!

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , ,

Categorised in: , , , ,

Subscribe to our weekly email packed with tips, trends, and tactics to transform your sales and marketing

How To Walk On Hot Coals (Without Getting Burned)

The summer fun continues with more insights from the August Builder Town Hall Summer Camp! So wrestle up some marshmallows, throw on a cozy crew neck, and prepare for a fantastic fireside chat with the marvelous Meredith Oliver.  Several years...

Listen To Your Coxswain and Row Together

The summer isn’t over yet, and lucky for you, neither is the opportunity for adventure. The August Builder Town Hall throws it back to the good ol’ days of summer camp. So grab your bucket hat, slather on your sunscreen,...

3 Tips to Amp Up Your Email

Check out these easy ways to use the power of contact to keep your leads hooked! We are all well acquainted with a busy inbox. The constant influx of emails from co-workers needing answers, businesses wanting a sale, and clients...

8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | eFax: 321-226-0246

Privacy Policy | Copyright 2022 | Client Content Request Form