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Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors. This week we want to highlight our...
Meredith Communications is excited to announce the upcoming virtual summit, The Builder Growth Summit on November 10th. This is the first and only virtual homebuilding industry event this year where you will learn how to GROW your business, GROW your...
You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...
Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain times is one of the best ways...
Are you a planner? Is the “not knowing” of how things will play out with your business causing you real strife? You’re not alone! Times of crisis can be really scary for businesses—owners and employees alike. That’s because the more...
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When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...
| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...
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