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Homebuilder Marketing

Hearthstone Luxury Homes Launches Stunning New Website by Meredith Communications

We’re proud to announce the launch of a sophisticated new website for Hearthstone Luxury Homes, a premier custom builder in the Raleigh-Durham, NC area. Known for their exceptional craftsmanship and award-winning designs, Hearthstone now has a digital home that reflects...

Mastering Builder MarTech: Q&A With Jennifer Walsh

As we continue to dive into the world of MarTech, we took this past Builder Town Hall to discuss how and why to smoothly implement new technology into your business. Jennifer Walsh of Pacific Lifestyle Homes and Garrette Custom Homes...

Meredith’s Metrics: Understanding Website Traffic Trends

We are excited to introduce our newest Builder Town Hall segment: Meredith’s Metrics! Join us as Meredith breaks down data trends into patterns that you can use to tackle the world of digital marketing. This week, we will take a...

August Builder Town Hall Recap, Part II: Shining a Light on Marketing Innovation

The August Builder Town Hall was a lively event with a ton of valuable information shared warranting two blogs to cover it all. In the first post (8 Key Takeaways from the August Builder Town Hall), we summarized the key...

8 Key Takeaways from the August Builder Town Hall (Part I)

  The August Builder Town Hall event was a smashing success. We shared valuable tips, strategies, and best practices with our builder community – ones you can implement immediately to boost sales and improve customer satisfaction. The Summer Camp theme...

B.O.L.D. Series—D is For Do What Works

You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles...

B.O.L.D. Series—L is For Love It or List It

We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...

B.O.L.D. Series—O is For Overcoming Obstacles

Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For Breaking Barriers Now that you know what...

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Why Does AI Matter for New Home Sales Professionals?

Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...

FANtastic Selling 3.0 Is Here

A New Playbook for AI-Powered New Home Sales Leaders Selling has changed, again. Buyers are more informed, more skeptical, and more influenced by technology and AI than ever before. By the time a prospect reaches out, they’ve already researched, compared,...

Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”

When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...

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