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Content Marketing

Posting To Social Media With Purpose

Here’s some good news: You do not need to participate on every available social media channel to be successful with it as a sales strategy. WOW, that is probably a huge relief, right? That being said, if you enjoy social...

Analytics

Build A Better Presence On Facebook

Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as...

Digital Marketing

Beat Your Competition With These Three Marketing Secrets

Do you feel like you’re lagging behind the home builder competition? In today’s digital savvy world, you often only see the upside of people’s lives and businesses. So when you’re struggling to find new customers, it’s easy to convince yourself that...

Digital Marketing

Our Top Three Digital Marketing Articles | December 11

In this week’s round-up, I’m sharing three articles focused on social media, including Facebook, Twitter, and Instagram. Each of these articles highlights some great ways to think about engagement, especially as you’re building your content strategy for 2019. Majority of...

Digital Marketing

Our Top Three Digital Marketing Articles | December 5

I’m back this week with another edition of my top 3 digital marketing articles. I enjoy writing these articles because they challenge me to stay up to date with marketing news. This week I’m sharing some tips to managing your...

Digital Marketing

Our Top Three Digital Marketing Articles | October 31

As I’ve shared with you in the past weeks, I like doing these round-up of digital marketing articles I’ve found! It’s a great way to get bite-size information related to digital marketing and stay up to date on current trends....

Digital Marketing

Our Top Three Digital Marketing Articles | October 23

In this week’s round-up of three marketing articles, I’m sharing how using VR tech is the new future of home sales, why Instagram is important in your business and some SEO tips! I know there are always a lot of...

Apps

Guest Post | How To Sell More Homes Using Instagram

Please welcome Anya Chrisanthon to the blog! She’s the host of the New Construction Marketing Podcast. She’s sharing her tips of getting interaction on Instagram and why it’s important for your business, specifically for selling more homes. Instagram doesn’t display posts...

Digital Marketing

Our Top Three Digital Marketing Articles | October 3

The world of digital marketing is constantly changing. There are always new updates to social media platforms, SEO, privacy regulations, and strategies. Part of my goal in this series, is to share some articles that I’ve recently found helpful for...

Digital Marketing

Our Top 3 Digital Marketing Articles | September 19

I’m back with another post that includes my top three digital marketing articles from the past week. Some articles may be newer than others, but I can guarantee all the information is relevant. I don’t know about you, but I’m...

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Insights

Advertising

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

Advertising

Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...


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