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December 2023 Builder Town Hall Recap

Q&A with Aleena Qureshi Name: Aleena Qureshi Title: Real Estate Agent with The Jim Allen Group, Coldwell Banker, HPW Social Media: @aleenarealtor Facebook: Aleena Qureshi Q: What drew you toward pursuing a career in social media?  A: Social media is...

How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part II

September Builder Town Hall special guest Dave Cooper and host Meredith Oliver shared so many tips on video creation and content we needed two blogs to cover all of the content. Part I summarized key video marketing statistics and video...

How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part I

  We’ve just wrapped up our September Builder Town Hall, and it was a blast!  We welcomed special guest Dave Cooper to share some tips on video creation and live streaming to help all of you up your digital home...

Don’t Poke The Bear – How to Create FANtastic Content

In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...

Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders

  As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall,  I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...

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4 Steps for Combatting an Online Lead Slump

We’ve all been there: Fighting the unfortunate battle against sluggish online leads. If victory seems impossible, it might be time to dig deeper and shake things up. Rather than diving head first into paid digital marketing options, the solution might...

Four Major Takeaways from IBS 2024: March 2024 BTH Recap

Phew! The International Builders’ Show was quite a whirlwind! From reconnecting with old colleagues to soaking up endless knowledge from the best of the best to celebrating successes throughout the industry, this year was packed full of positive energy and...

Unleashing the Power of ChatGPT: Feb2024 BTH Recap

  As the digital landscape continues to evolve, harnessing the power of AI-driven tools like ChatGPT has become essential to marketing success. Whether you’re a seasoned user or just getting started, navigating the nuances of conversational AI can be both...

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