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Meredith Oliver

Home Builder Marketing & Sales

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it related to her successes and mistakes...

Home Builder Marketing & Sales

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

Crisis Marketing

5 Secrets for Maximizing Sales Conversions

2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...

Marketing Pro of the Month

July Marketing Pro of the Month Janice Glessner

It may not seem possible that it’s July, but here we are halfway through our Marketing Pro of the Month series! This month I am thrilled to introduce you to an industry pro who really harnesses the power of digital...

FANtastic Marketing Tips

B.O.L.D. Series—D is For Do What Works

You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles...

FANtastic Marketing Tips

B.O.L.D. Series—L is For Love It or List It

We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...

Content Marketing

B.O.L.D. Series—O is For Overcoming Obstacles

Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For Breaking Barriers Now that you know what...

Marketing Pro of the Month

June Marketing Pro of the Month: Jennifer Jayne Bell

We are loving everything that we’re learning from our incredible Marketing Pros this year! And our next Marketing Pro of the Month has so much knowledge—we’re honored she took the time to share it with us. Plus she offered up...

Digital Marketing

B.O.L.D. Series—B is For Breaking Barriers

Welcome back to the B.O.L.D. blog series! If you missed the introduction to this series be sure to check it out before you continue as it’ll provide an excellent frame of reference. If you’re all caught up then it’s time...

FANtastic Selling

Are You Doing These 5 Things To Improve Your Virtual Sales?

You’re used to closing the sale in person. But sometimes the need arises to close a sale virtually—and when that happens you want to be prepared. Selling virtually is totally different than selling in-person and on that I think we...

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Digital Marketing

Meredith Communications Proud to Support The House That SHE Built

As a woman-owned business, Meredith Communications is incredibly proud to launch the Utah Professional Women in Building Council’s official website, along with their The House that SHE Built project. The Utah Professional Women in Building is an official council of...

Home Builder Marketing & Sales

Glenn Layton Homes Wins Best Website

We are always proud and excited when one of our clients wins an award. When it happens to be an award that involves our work on their website, we might be forgiven for wanting to brag a little more. This...

Home Builder Marketing & Sales

Covenant Developments Launches a New Website

One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...


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