Our Blog

July 24, 2020

Housing Upgrades Millennials Don’t Care For

Man and Woman in kitchen

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is looking for! Even more essential is understanding what millennials don’t want in their home.

Formal Dining Rooms

Big, formal dining rooms that were all the rage for generations past are not appealing to millennials—at all. This space for formal meals with fancy china and tablecloths is a complete waste of space for millennials. While they are known for their love of cooking, millennials prefer to eat in, or closer to, the kitchen where they are preparing meals. They also appreciate a more open concept encouraging energetic socialization. So when you’re designing with this generation in mind, it is better to think of breakfast bars with stools or nooks in the kitchen—and skip the stuffier spaces.

Game/Memorabilia Rooms

Game rooms often feature pool tables and spaces to showcase memorabilia and other prized possessions. Millennials, however, aren’t known for having a lot of possessions and they certainly don’t want to display what they do have. Millennials are much more of a digital generation. When designing spaces for this demographic, think more about media rooms with big screen TVs, strong speaker systems and charging stations instead of traditional game areas with memorabilia spaces.

Carpeting

Carpeting used to be all the rage. Gone are those days, however. Millennials are ditching the plush carpets for bare floors—wood, tile, and even cement—and large accent rugs. As pet lovers, millennials find bare floors to be much more pet friendly than carpets. Carpets collect fur, dander, and odors while bare floors are easier to keep clean.

Keeping your audience in mind as you build is incredibly important. If you’re targeting a younger demographic with your homes, the above tips should be kept in mind as you design your next set of floor plans.

Tags: , ,

Categorised in:

Subscribe to our weekly email packed with tips, trends, and tactics to transform your sales and marketing

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer follow-up communication. Smart move. She copied...

Home Builder Marketing Has Changed Pt. 1: What Today’s Buyers Expect Before They Ever Visit Your Model

Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...

The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website

Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...

8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | eFax: 321-226-0246

Privacy Policy | Copyright 2025 | Client Content Request Form