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Top Ten Takeaways from Builder Town Hall 2023

Looks like Christmas came early this year! As a holiday gift and a way to celebrate a phenomenal year of Builder Town Hall, we’ve compiled our top ten takeaways from this year’s Builder Town Hall meetings. Let’s look back at...

How To Walk On Hot Coals (Without Getting Burned)

The summer fun continues with more insights from the August Builder Town Hall Summer Camp! So wrestle up some marshmallows, throw on a cozy crew neck, and prepare for a fantastic fireside chat with the marvelous Meredith Oliver.  Several years...

Shattering the Cycle: The Secrets to Attainable Sustainable Goal Setting

For years, we have started off the first of January as hopeful visionaries with a boastful list of goals to accomplish in the next 365 days. Yet, for years, we have also let the ball drop long before midnight of...

The Art of Creating Core Memories – April BTH Recap

In our most recent Builder Town Hall, we had the pleasure of sitting down with Director of Sales Training for K.Hovanian® Homes, Cory Charles to discuss how to achieve and maintain excellence in the home sales and marketing industry.  Cory—40...

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AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer follow-up communication. Smart move. She copied...

Home Builder Marketing Has Changed Pt. 1: What Today’s Buyers Expect Before They Ever Visit Your Model

Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...

The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website

Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...

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