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Builder Town Hall
As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall, I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...
Did You Miss The Live Discussion On 7-7? Don’t worry! We’re now offering playbacks in the blog. 5 Secrets to Maximize Sales Conversions Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...
Did You Miss The Live Discussion On 5-12? Don’t worry! We’re now offering playbacks in the blog. How to be B.O.L.D. Part 3 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...
Did You Miss The Live Discussion On 5-5? Don’t worry! We’re now offering playbacks in the blog. How to be B.O.L.D. Part 2 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...
Did You Miss The Live Discussion On 4-28? Don’t worry! We’re now offering playbacks in the blog. How to be B.O.L.D. and Make Sales Happen Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...
Did You Miss The Live Discussion On 4-21? Don’t worry! We’re now offering playbacks in the blog. What’s Working Right Now To Sell Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are...
Did You Miss The Live Discussion On 4-14? Don’t worry! We’re now offering playbacks in the blog. How To Protect Your Backlog With Engaging Photos Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...
Did You Miss The Live Discussion On 4-7? Don’t worry! We’re now offering playbacks in the blog. How To Use Video And Live Streaming for Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for...
Did You Miss The Live Discussion On 3-31? Don’t worry! We’re now offering playbacks in the blog. Straight From the Top—Builder Owners Talk Virtual Selling Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...
Did You Miss The Live Discussion On 3-24? Don’t worry! We’re now offering playbacks in the blog. Do We Open Or Close Our Model Homes? Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...
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