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Small Business Marketing

Digital Marketing

Improve Foot Traffic To Your Model Home

Driving more foot traffic to your model home may seem daunting. Maybe it’s because traditional techniques don’t work as well as they used to. These days, you need to do more than bunker down for an all-week open house and...

Content Marketing

Why Your Content Isn’t Working

Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...

Digital Marketing

Adding A Personalized Touch To Your Marketing

Marketing is good for business. And while word of mouth is still an excellent way to spread the news about your product or service, digital marketing is the fastest way to reach your audience. But how do you give it...

Content Marketing

Don’t Get Bored—Get Marketing!

There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...

Digital Marketing

Our Top Three Digital Marketing Articles | October 31

As I’ve shared with you in the past weeks, I like doing these round-up of digital marketing articles I’ve found! It’s a great way to get bite-size information related to digital marketing and stay up to date on current trends....

Digital Marketing

Google AdWords is now Google Ads

Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...

Digital Marketing
Meredith's Top 3 Digital Marketing Articles

Our Top Three Digital Marketing Articles | September 25

In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...

Guest Blogs

3 Ways CRM Improves New Home Marketing

This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...

Technology

GeoFencing – What Is It and How Does It Work?

One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...

Social Media

Toolbox Tuesday | The Difference Between Facebook Boosted Posts & Facebook Ads

If you’ve spent any time marketing on Facebook you’ve seen the options for a boosted or sponsored post and an ad. At first glance, they sort of seem like the same thing and that may have you a little confused....

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Insights

Content Marketing

These 5 Tips Will Show You How To Use Video Content to Build Communities

They say a picture is worth a thousand words. Well, a video says even more words than that! That’s because videos, similarly to pictures, gives potential customers a visual—and humans are visual creatures. But they often have more pull than...

FANtastic Selling

How To Craft The Perfect Conversation With Homebuyers

As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations. How do you talk to potential buyers?...

Content Marketing

How To Use Drones to Increase Your Home Sales

The way a home looks, both on the inside and outside, is obviously a major factor when deciding to purchase a home. Is the kitchen big enough? Are there enough bedrooms? Is there an open floor plan? But do you...


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IF YOU WANT TO DRIVE MORE TRAFFIC, LEADS, AND SALES TO YOUR BUSINESS...

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