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Small Business Marketing
Small Business Marketing
Driving more foot traffic to your model home may seem daunting. Maybe it’s because traditional techniques don’t work as well as they used to. These days, you need to do more than bunker down for an all-week open house and...
Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...
Marketing is good for business. And while word of mouth is still an excellent way to spread the news about your product or service, digital marketing is the fastest way to reach your audience. But how do you give it...
There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...
As I’ve shared with you in the past weeks, I like doing these round-up of digital marketing articles I’ve found! It’s a great way to get bite-size information related to digital marketing and stay up to date on current trends....
Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...
In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...
This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...
One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...
If you’ve spent any time marketing on Facebook you’ve seen the options for a boosted or sponsored post and an ad. At first glance, they sort of seem like the same thing and that may have you a little confused....
Improving your website content engagement will help your site get a better rating in web searches. And that’s a good thing because it means you’ll ultimately bring more visitors to your page. But you may feel like increasing your click-through rate is too difficult....
Driving more foot traffic to your model home may seem daunting. Maybe it’s because traditional techniques don’t work as well as they used to. These days, you need to do more than bunker down for an all-week open house and...
When you’re a small business, everyone tells you that in order to grow you need to put the customer first. And let’s face it. Without them, you wouldn’t have a business at all. But putting the customer (or FANS) first...
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