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FANtastic Marketing
FANtastic Marketing
Red Wing Shoe Company is a name steeped in history. So it may surprise you that this organization—founded in Red Wing Minnesota in 1905—could offer such a FANtastic Marketing example! I’ll admit, even I was a little surprised. Many older...
I travel a lot. It comes with the nature of my business. While there are days—even weeks—that are squished together and completely hectic, I thoroughly enjoy the opportunity to get out of my front door and into another part of...
You’ve been privy to the million and one articles anointing the winners and roasting the losers of this year’s Super Bowl advertising bonanza. So we’re not going to rehash that here. Instead, let’s settle in for a FANtastic marketing exercise...
Are you a business owner? Then you probably have goals in mind when it comes to your organization. Goals that go a little something like this: Discover which marketing trends and tactics will give me the biggest ROI Grow my...
Here’s some good news: You do not need to participate on every available social media channel to be successful with it as a sales strategy. WOW, that is probably a huge relief, right? That being said, if you enjoy social...
Who here would have expected a woman’s delicate’s company to produce FANtastic Marketing that made me sit up and take note? It wasn’t me—and considering all of the companies I do business with year after year, I was surprised that...
How do you overcome your customer’s popcorn brain and multi-tasking mind? How do you compete with vast corporate budgets devoted to sophisticated and aggressive branding and marketing? The answer may surprise you. Don’t try to shout louder and more frequently...
Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...
Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...
Digital content is important to any business plan. However, to be successful, your content needs a regular refresh. That’s because you’re using it to draw people in—making them feel inspired so they come to believe in your business, and, ultimately,...
So your team has made the move to working virtually. Thanks a lot, COVID-19! Working remotely from a home office is likely new to many of your team members and on top of some are juggling homeschooling kids while work...
Over the past week, we’ve talked to several of you who are struggling with your social media channels and blogs in the midst of everything that is happening. Is it appropriate to keep posting? How do you acknowledge what is...
Meredith Communications is proud to share our March Marketing Pro of the Month: Jennifer Walsh with Pacific Lifestyle Homes & Garrette Custom Homes! We are honored that Jennifer offered to share a few tips, tricks, and secrets with us—and our...
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