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FANtastic Marketing

Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

Content Marketing

5 Ways to Create FANtastic Content

Digital content is important to any business plan. However, to be successful, your content needs a regular refresh. That’s because you’re using it to draw people in—making them feel inspired so they come to believe in your business, and, ultimately,...

Content Marketing

Why Your Content Isn’t Working

Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...

Digital Marketing

Showing Fans The Real You

Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...

Book Release

The Fan Factor at Work: FANtastic Selling

“Once your fans become engaged, loyal, and utterly rabid about you, they start doing the selling and marketing for you.” This is a quote from my new book, FANtastic Selling, which will be released tomorrow, March 15, 2017. Of course, this isn’t...

Content Marketing

Instagram Marketing Tips for Realtors

Can I just start out by saying that I love Instagram? If you aren’t already following me, I can be found right here. Of course, Instagram isn’t just great for personal use–it can also be a great tool for businesses....

Book Release

The Art and Science of Selling

It doesn’t matter if you were born to sell or if you feel you couldn’t sell your way out of a paper bag–sales are pivotal to growing a business. For those of us who own our own businesses, selling isn’t...

Book Release

FANtastic Selling–the Companion Book to FANtastic Marketing

It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...

Book Release

FANtastic Marketing Friday: Week 3

As the release of my brand new book, FANtastic Marketing, draws closer I’m coming at you with yet another FANtastic insight. Whether you want to learn how to juggle social media, battle bad online reviews for your business, or generate...

Book Release

FANtastic Marketing Friday: Week 2

Another week, another great insight coming your way from my upcoming book, FANtastic Marketing. Set to be FANtastic Marketing on Amazon.com for your reading pleasure on October 31, FANtastic Marketing is anything but a boring, out of touch guide to marketing your...

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Website Design

Meredith Communications Launches New Website For Edison Condos

Recently, Meredith Communications worked alongside Hubbell Realty Company to create a stunning new website for their Edison Condos located in downtown Des Moines, Iowa. Hubbell Realty Company was founded in 1856 and they are one of the oldest and most...

Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

Content Marketing

How To Drive More Foot Traffic Than Ever To Your Model Home

If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...


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