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FANtastic Marketing

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Redwing Shoe Company and its FANTASTIC Marketing Example

Red Wing Shoe Company is a name steeped in history. So it may surprise you that this organization—founded in Red Wing Minnesota in 1905—could offer such a FANtastic Marketing example! I’ll admit, even I was a little surprised. Many older...

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How to Combat the State of the Rates

It’s no secret that interest rates are anything but stable at the moment. Since about a year ago, rates have increased by two percentage points and are predicted to continue rising. So while the current rates aren’t out-of-this-world-knock-your-socks-off high, their...

Mastering Builder MarTech: Q&A With Jennifer Walsh

As we continue to dive into the world of MarTech, we took this past Builder Town Hall to discuss how and why to smoothly implement new technology into your business. Jennifer Walsh of Pacific Lifestyle Homes and Garrette Custom Homes...

Mastering Home Builder MarTech: Q&A With Kalee Davis

In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...

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