Our Blog

We’re thrilled to announce the launch of a beautiful new website for Classic Homes, a custom On Your Lot builder serving Northern Virginia. Known for their timeless designs and commitment to building high-quality, personalized homes, Classic now has a digital home that matches their real-world reputation: BuildWithClassic.com.

We teamed up with the Classic Homes team to create a site that’s not only visually stunning but also easy for buyers to explore—and just as easy for their internal team to manage and update.

A Website as Thoughtful as the Homes They Build

From the moment you land on the new homepage, you’ll notice the clean, visually stunning design, which is designed to help prospective buyers get a true sense of the Classic Homes experience—from browsing floor plans to learning how the On Your Lot process works.

Visitors can:

• Explore a variety of customizable floor plans

• Understand what sets Classic’s process apart

• View photo galleries and virtual tours

• Read real customer reviews

• Get in touch to start building their dream home

The navigation is straightforward and intuitive, making it easy to find precisely what you’re looking for, whether you’re just beginning your custom home journey or ready to break ground.

Built on Catalyst: Our Custom WordPress Platform for Builders

We built the new Classic Homes site on Catalyst, our proprietary WordPress platform for home builders. Catalyst gives builders all the flexibility of WordPress without the headaches of a general, templated theme.

Some of the key benefits include:

• Easy-to-edit pages (no coding needed!)

• Fast page load speeds

• Built-in SEO best practices

• Optimized for mobile and tablet viewing

• Flexible layouts that look great and work hard

The Classic Homes team can now update content on the fly—whether it’s a new blog post, revised plan, or seasonal promotion—without having to call in a developer every time.

More Than a Pretty Face

An excellent builder website doesn’t just look good—it works hard behind the scenes. The new BuildWithClassic.com is designed to educate, inspire, and convert visitors into leads. It tells the Classic Homes story in a way that builds trust and helps potential buyers feel confident taking the next step.

We’re so proud of this collaboration and can’t wait to see its impact on Classic’s growth.

Want a website that works just as hard as you do? Let’s talk about Catalyst.

Categorised in: Digital Marketing, Home Builder Marketing & Sales, Home Builder Websites, Website Design