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Selling
Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...
Questions create space for solutions to fall into. If we never question ourselves and our practices, we never offer innovation opportunities. This is one of many important principles that Bob Moesta, CEO and Founder of The Re-Wired Group and author...
You’re used to closing the sale in person. But sometimes the need arises to close a sale virtually—and when that happens you want to be prepared. Selling virtually is totally different than selling in-person and on that I think we...
Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain times is one of the best ways...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...
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