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Selling

Career Advice

Here’s How You Sell The Right Way

Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....

Career Advice

Guest Post | New Home Salesperson Branding Tips

As I was brainstorming names for possible guest bloggers for our #ThoughtfulThursday column, Quint Lears immediately popped up in my mind. Quint is a new home salesperson and the founder of www.NewHomeSales.com. He is a devoted student of the home...

FANtastic Selling Tips

Home Builder #MarketingMondays: Write Like You Talk

One of the most critical skills for the modern salesperson or marketer is to write like you talk. If you want to convert more home shoppers to home buyers, your emails, social media posts, website copy and email campaigns need...

Book Release

FANtastic Selling–the Companion Book to FANtastic Marketing

It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...

FANtastic Selling Tips

The Stress-Free Way to Selling a Luxury Home

Luxury home sales can be particularly challenging if you’re a real estate agent who wants to help luxury home owners sell their property, it’s important for both you and the seller to know how to get a fair price in...

FANtastic Selling Tips

4 Ways to Follow Up after a Sale

  Written by Meredith Oliver The easiest way for a company to increase revenue is to sell to existing or past customers, rather than sell to someone who knows little to nothing about your products or services. The trouble is...

FANtastic Selling Tips

10 Ways Your Sales Team Can Make Use of LinkedIn

  Written by Meredith Oliver LinkedIn is commonly thought of as a place where professionals go to find a job. While that is true, LinkedIn can also be used quite effectively as a sales tool.  Here are 10 ways your...

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Insights

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you want to know the truth…building engagement through...

Digital Marketing

Prepare Your Holiday Marketing With These Five Tips

Who doesn’t love the holidays? It’s the time of year to spend time with family and friends, and even to throw festivities! As a homebuilder, the holidays are also the perfect time to showcase how your available homes can be...

Advertising

Experience Ad Campaign Success with These 3 Tips

In the home building industry, like many other industries, advertising is essential to showing potential customers what you’ve got. But an advertising campaign needs to be properly managed if you really want it to hit home! And that’s why working...


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