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Stuck deciding upon meaningful New Year’s resolutions for your business? Or maybe you never thought about setting resolutions for your business. Either way, you’ll want to make sure that “Improve my content marketing” is on your list for 2020. Listen:...
Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...
When you’re in the business of homebuilding, the land procurement and home construction side of the business often takes precedence. Creating beautiful new homes takes a lot of hard work, after all! And ensuring that all of the details are...
Digital content is important to any business plan. However, to be successful, your content needs a regular refresh. That’s because you’re using it to draw people in—making them feel inspired so they come to believe in your business, and, ultimately,...
Here’s a fact that you probably know but aren’t always aware of. Stories are a big part of our lives. And no matter what type of story we like, the key to a great story is that it draws us in, holds our...
Improving your website content engagement will help your site get a better rating in web searches. And that’s a good thing because it means you’ll ultimately bring more visitors to your page. But you may feel like increasing your click-through rate is too difficult....
I’m back this week with another three digital marketing articles that I’ve read this past week. As I’ve mentioned before staying up to date on the latest news can be overwhelming – which is why I wanted to share these...
Good online lead programs have a well-crafted work flow process to follow-up on leads and convert them to an onsite appointment. The length and intensity of the follow-up process is determined by the type of product sold, the characteristics of...
This week we have Graeme Newell from 602 communications speaking on how to make your marketing an experience and not an ad. As he shares, every once in awhile you see an ad that really moves you and you plug into...
If you’ve been following along the last couple of weeks, you know we’ve been chatting about The Click Power System™. It’s a roadmap to a successful sales and marketing strategy and it covers 5 building blocks for success. We’ve also discussed...
Studies show that millennials are more likely to purchase a home than people in other generations within the next year. Great, you may be thinking. How does this affect me? As it turns out, a whole lot if you’re in...
Stuck deciding upon meaningful New Year’s resolutions for your business? Or maybe you never thought about setting resolutions for your business. Either way, you’ll want to make sure that “Improve my content marketing” is on your list for 2020. Listen:...
How do you overcome your customer’s popcorn brain and multi-tasking mind? How do you compete with vast corporate budgets devoted to sophisticated and aggressive branding and marketing? The answer may surprise you. Don’t try to shout louder and more frequently...
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